10 mins
OpenSEO vs PPC: The pros, cons, and how they can complement each other in a search campaign
Close
Close
Say Hello
Please fill in the form below and one of our specialists will be in touch with you, alternatively contact us on:
Whooosh!
Your message has been sent successfully.
We have received your enquiry and if it’s something we can help with, we’ll get back in touch with you as soon as possible.Your search
ends here.
Go Up is a London-based Search Engine Marketing, PR and SEO agency. Our multi award winning search engine marketing, PR and SEO services are the industry gold standard.
Our services are trusted by world renowned brands, international governments, start ups and SMEs. Phenomenal results and a long list of industry awards and nominations make us the leading specialist search engine marketing, PR and SEO agency in London.
We bring hard work, clarity, transparency, trust and results to the PR and SEO community.
Partnerships & Business Manager
‘Thanks for your work, it’s been really impressive and has helped us a lot’
Case studyCo-founder & CMO
‘Phenomenal. It’s very exciting to see search become such an integral part of our marketing mix’
Case studyMarketing Director
‘Within 18 months of campaign commencement, organic traffic had increased by 225%’
Case studyMarketing Manager
‘The team are fantastic to work with and go above and beyond to help out wherever possible’
Case studyMarketing Manager
‘Our partnership with Go Up was a long and successful one. Working with a like-minded, sustainable business was important to the both of us’
Case studyOur Process
With our data-first approach, we set ambitious objectives and report back with meaningful milestones and KPIs. As a result, Go Up has gained a reputation for being one of the UK’s leading digital marketing and SEO agencies.
Our clients can expect the unparalleled expertise of a leading digital and SEO agency with all of the advantages of being with a boutique company that fights hard for every client. Delivering transformational growth for our clients does not come easily. It takes passion, expertise, creativity, time and meticulous planning, all while being committed to ethical and environmental standards, so our clients can receive outstanding PR, search and SEO services, without those services being a drain on the planet.
01 Campaign Goals
No project is built the same. As the first step in any successful campaign, we’ll discuss your unique business goals and the role you want your website to have in achieving those objectives.
02 Feasibility & Strategy
We evaluate your website and identify the key activities and resources that will be required to hit your business goals. Using these insights, we’ll build your bespoke strategy and assemble the specialist dream team.
03 Rollout & Testing
We launch the strategy with set parameters and report back with meaningful milestones and KPIs. Using a data-first approach, we consistently monitor, finetune and evolve the project until desired goals are achieved.
01 Campaign Goals
No project is built the same. As the first step in any successful campaign, we’ll discuss your unique business goals and the role you want your website to have in achieving those objectives.
02 Feasibility & Strategy
We evaluate your website and identify the key activities and resources that will be required to hit your business goals. Using these insights, we’ll build your bespoke strategy and assemble the specialist dream team.
03 Rollout & Testing
We launch the strategy with set parameters and report back with meaningful milestones and KPIs. Using a data-first approach, we consistently monitor, finetune and evolve the project until desired goals are achieved.
Our Services
Case Studies
Starting an SEO campaign with a template audit is so last year. We already know what you need and how you need to deliver results, so we waste no time diving straight into the juicy stuff. These brands felt the benefit.
View all case studiesNo.1 Living
Cracking Google Discover and organically generating 55% YTD direct revenue in 3 weeks
See how we did itPasta Evangelists
Creating informational resources to drive organic growth, engagement and subscription signups
See how we did itTrade Nation
Elevating Trade Nation’s primary ranking position by 4,000% in just 9 months
See how we did itHackett London
60% increase in YOY organic revenue, and highest ever number of ranking keywords
See how we did itNo.1 Living
Cracking Google Discover and organically generating 55% YTD direct revenue in 3 weeks
See how we did itPasta Evangelists
Creating informational resources to drive organic growth, engagement and subscription signups
See how we did itTrade Nation
Elevating Trade Nation’s primary ranking position by 4,000% in just 9 months
See how we did itHackett London
60% increase in YOY organic revenue, and highest ever number of ranking keywords
See how we did it“Prior to the start of Go Up’s campaign, AnyVan already had high levels of organic traffic coming to the service pages. However, within eighteen months of campaign commencement, this organic traffic had increased by 225%.”
James Ebdon
Marketing Director
“Our partnership with Go Up was a long and successful one. Working with a like-minded, sustainable business was important to both of us, and the astronomic results of the campaign only reinforced the positive impact the agency made”
Ben Beagley
Head of Marketing & Bids
“Go Up has been proven to be a valuable and capable SEO partner. Since the commencement of the campaign we have experienced a steady growth in our organic traffic in the range of 17% – 20%* year over year, and an equal increase in rankings for our main keywords.”
Lucie Banham
CEO
“Thanks for all your ongoing work with No.1 Living – it’s been great speaking every other Friday and working so calmly and efficiently with Go Up! Here’s to seeing No.1 Living climb up the rankings…”
Fiona Calcutt
Marketing Manager
“Go Up have been a valuable partner to our marketing team, offering a mixture of extensive SEO support and traditional PR. Although they joined us in the beginning of 2020, they passed the stress test of a global pandemic maintaining their usual skill and vigour… They’ve been amazing.”
Teya Vasileva
PR & Outreach Manager
“Go Up have been a vital part of the Hackett digital marketing mix, working as an extension of our team across all areas of SEO from technical fixes to writing regular content. Their SEO strategy and advice has been invaluable for us as we push organic search forwards, and they have taken on board our broader brand and content strategy in order to be aligned with our marketing goals. The team are fantastic to work with and go above and beyond to help out wherever possible.”
Charlotte Keating
Digital Marketing Manager
“Phenomenal progress… It’s very exciting to see search become such an integral part of our marketing mix”
Finn Lagun
Co-founder & CMO
“Thanks for your work on this, it’s been really impressive and has helped us a lot”
Layla Soufi
Partnerships & Business Manager
“Go Up improved our Google Search Engine visibility for competitive keywords, resulting in an increase in enquiries and sales. Their SEO service offers a mix of research, technical knowhow, UX, content marketing and online PR. A brilliant agency and highly recommended.”
Daniel Patel
Recruitment Director
“Working with Go Up has been a joy! Their excellent knowledge and diligent approach has resulted in some excellent improvements on our sites across all metrics. Thanks all for your hard work!”
Dean Laming
Managing Director
“We have worked with several different SEO agencies the last few years, and all have found that our product has a rather challenging-to-communicate value proposition, but Go Up has stood head and shoulders above the others. Besides being a pleasure to work with, they have delivered to their promises and provided much greater value than any of the others. I have zero hesitation recommending them”
Mike Nieburg
VP Business Development
“In just a short time Go Up has increased our year on year organic traffic by 111% and built a stunning website that we are delighted with. We are very happy with this highly promising start to the campaign and recommend them on this basis.”
Julia Dowling
Managing Director
“At the end of 2018 our organic rankings fell off a cliff. I looked around and spoke to Go Up, who took a couple of days to assess the website. They identified the problem and believed that they could fix it. Within 3 months the site was back to its previous best levels. Since then, both traffic and sales have improved substantially: Organic traffic is up 300% from its previous best point, and sales are up by a multiple of 7 since our previous best. They have been excellent all the way through.”
Lakh Dollay
Founding Partner
“We chose Go Up as our SEO agency for a simple reason: they feature at the top of search results when you’re googling London SEO agencies! They have backed this up by becoming a key partner for us and have delivered excellent results that have surpassed our own expectations – our number of organic visitors has grown by 219% since we started working with them. Great ability to combine an on-point strategy with quality service, we consider them to be a key part of the team.”
Richard Simpson
Chief Operating Officer
“We would like to thank you and everyone at Go Up for being so helpful over the past year! The service your team has provided has been excellent.”
Matt Mullen
Content Manager
“To date the principal drive of the campaign has been on increasing organic traffic to one of the website’s core sections. In just a short period of time there has been an approximately 97% year-on-year increase in organic traffic to said section.”
Ollie Hypolite-Bishop
Digital Communications Manager
“We have had a great experience with Go Up from the start. They have done what they set out to do, making a real difference to our business by substantially improving our online visibility.”
Pete Bennett
Former CEO
“I cannot recommend Go Up more highly. They set ambitious targets, and promised to achieve these targets whilst adhering to Google Webmaster Guidelines. I am delighted to say that they have hit these targets. We are now one of the most search visible companies in the UK in our field.”
Rufus Hirsch
Managing Director
“Go Up provides phenomenal service and I am comfortable recommending them to anyone that asks. They have taken us from search invisibility to being one of the most search visible companies within the Virtual Reality production field. They are always excited about what they do, and this is shown in the results. A great agency.”
Solomon Rogers
CEO
“We recommend Go Up as a committed, motivated and effective search marketing agency. We have seen a considerable increase in organic traffic since the outset of the campaign. This has resulted in a significant increase in enquiries and sales.”
Timothy Block
Director
10 mins
OpenSEO vs PPC: The pros, cons, and how they can complement each other in a search campaign
by Alca Kara
7 mins
OpenThe Ultimate Website Migration Checklist
by Goncalo Assuncao
8 mins
OpenA Guide to Navigating Google’s Search Algorithm in 2023
by James Barber
We’re on a mission to change the planet for the better by doing good work for good people.
How we’re doing it