AI SEO case study

Berganza

345% more AI referral sessions from June to September 2026

Measured AI referral growth · June–September 2026

AI sessions up 345.2% in three months

Active users from AI referrals rose 292.6% over the same period. The figures combine visits from ChatGPT, Claude, Gemini, Microsoft Copilot and Perplexity.

+345.2%Sessions · June to September

+292.6%Active users · June to September

AI referral growth by period
Period	Sessions	Active users
June → July	+38.7%	+30.9%
July → August	+165.1%	+116.0%
August → September	+21.1%	+38.9%
June → September	+345.2%	+292.6%

Each monthly row compares with the preceding month. The final row compares September with June.

The brief

Show the expertise behind the collection.

Berganza’s advantage is the knowledge behind each piece. We made its expertise on antique rings, period styles and buying decisions more visible across collection pages, then took that authority into royal jewellery and fashion coverage.

From June to September 2026, sessions from ChatGPT, Claude, Gemini, Microsoft Copilot and Perplexity rose 345.2%, while active users rose 292.6%. Berganza also appears in Google AI Overviews and AI Mode, giving its antique jewellery expertise reach across more AI search experiences.

The work

How we did it

Stronger collection pages and high-profile jewellery commentary gave search and AI systems a clearer picture of Berganza’s specialist knowledge.

Make the collection legible

We improved copy around antique engagement rings, period styles and the buying process, using terms a shopper is likely to recognise.

Connect product and guidance

Clearer headings, links between collections and useful supporting pages, and relevant product and business schema give the site a more coherent structure.