AI SEO case study
Butternut Box
Standing out in AI answers about fresh dog food
The brief
Answer the questions behind the bowl.
Dog owners ask hard questions before they change what goes in the bowl. We made Butternut Box’s answers on ingredients, recipes, preparation and delivery easier to find and assess, then backed them with practical advice from its veterinary team in major consumer media.
Butternut Box now has a stronger presence across AI assistants including ChatGPT, Claude and Gemini, bringing its fresh-food expertise into the answers dog owners use to weigh up what is right for their pets.
The work
How we did it
Clear product facts, useful FAQs and veterinary expertise gave both shoppers and AI systems a stronger reason to recommend the brand.
Make the food easy to assess
We clarified product and service copy around ingredients, preparation, recipes and how the tailored delivery plan works.
Join up the answers
Clearer FAQs, links from recipes to supporting guidance, schema markup and structured data make the key facts easier to follow.
Take expertise beyond the site
Butternut Box’s veterinary team contributed advice on dog nutrition and care to major consumer outlets, putting the brand into everyday pet conversations beyond its own site.
Digital PR
Selected press coverage
Butternut Box’s veterinary experts brought the brand into major national and international outlets, including BBC Countryfile and New York Magazine.
BBC CountryfileWhich vegetables can dogs eat?
HELLO!Dog breeds prone to weight gain
New York MagazineExpert advice on dog crates
The SunFive low-energy dog breeds
The MirrorDogs that need extra winter care
Country LivingWalking dogs safely in storms
The evidence
See the answers
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