SEO + AI SEO case study
Inpay
61% organic traffic growth in one year, first-page rankings and visibility in AI answers
The brief
Make a complex payment offer easy to find and understand.
Cross-border payment buyers need direct answers: where can money go, how fast, by which method and through which integration? We built a content hub around those questions and rewrote Inpay’s Money Out and other core pages so decision-makers could assess the offer without digging.
Organic traffic grew 61% in one year, and the content hub won first-page rankings for relevant payment searches. Inpay also gained visibility across AI assistants including ChatGPT and Claude, extending its reach as businesses research cross-border payments.
The work
How we did it
Research-led content, clearer payment pages and targeted PR put Inpay in front of buyers across traditional and AI search.
Answer the research questions
We used search data to identify informational queries around international payments, payout routes and speed, then built a focused content hub that answered those questions and helped Inpay reach page one for relevant searches.
Clarify the commercial pages
We substantially improved the wording and structure of Inpay’s core transactional pages, including Money Out. Clear sections explain coverage, payment methods, speed and API integration in terms buyers can use to compare providers.
Connect SEO with AI SEO
We strengthened headings, internal links, page content, schema markup and structured data so Inpay’s services and expertise are easier for Google and AI assistants such as ChatGPT, Claude and Gemini to interpret.
Build authority through PR
We used PR and expert commentary to raise Inpay’s profile in conversations about cross-border payments, extending its reach beyond its own site and reinforcing its credibility.
The evidence
See the answers
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