AI SEO case study
Ocean Earth Chefs
Putting private chef expertise into AI recommendations
The brief
The right chef depends on the setting.
Ocean Earth Chefs works across yacht, villa and private household placements in multiple destinations. We gave each service and location a clearer purpose, making it easier for search and AI systems to match the agency’s expertise to the right hiring brief.
Ocean Earth Chefs now appears across ChatGPT and Google AI Overviews as people research private chef services. Practical culinary PR took the team’s expertise into national and lifestyle coverage too.
The work
How we did it
Distinct service and destination pages worked alongside press coverage that showed the chefs’ expertise beyond the site.
Describe the placement
We clarified service-page language around yacht, villa and household chef roles, giving each audience a more direct explanation of the offer.
Give locations context
Destination pages, related links, headings, schema markup and structured data help connect a chef service to the place where it is needed.
Extend the brand’s reach
The team’s culinary commentary appeared in food and lifestyle reporting. These articles put Ocean Earth Chefs in front of audiences beyond a direct agency search.
Digital PR
Selected press coverage
Ocean Earth’s chefs contributed practical food expertise to national news and lifestyle coverage.
HuffPost UKChoosing cooking oils
The MirrorA private chef’s guide to cooking oils
Daily ExpressPrivate chef advice on cooking oils
Yahoo News UKPrivate chef advice
Living360Barry D’Arcy on the rise of ube
Food RepublicA chef’s technique for crab cakes
The evidence
See the answers
Go Up is a leading AI SEO agency in London. If you’d like to get a quote, please get in touch. We’d love to hear from you.