SEO > AI

AI SEO Agency

AI is changing the way we search and your organic campaign needs to think bigger than Google.

Overview
Our Approach
Why Go Up
Our AI Services
FAQs

At Go Up, SEO has always meant Search Experience Optimisation and AI search is part of an expected evolution.

The landscape of search is constantly evolving, and with the rise of AI Overviews, AI Mode, and Large Language Models (LLMs), the game is changing. But for us, this isn’t a sudden shift, it’s a natural progression.

At Go Up, our SEO campaigns have always been driven by a fundamental principle: SEO = Search Experience Optimisation. When we craft a campaign, we’re not just aiming for rankings. We’re meticulously designing a strategy that ensures your audience finds you where they’re already searching.

With more than a decade in the game, we’ve naturally expanded our horizons beyond traditional search to encompass the vast opportunities presented by the increasing ways for people to search.

This isn’t a “rug-pull moment”. Changes in search are expected. They’re only to be feared if you’ve been pursuing risky or flawed strategies. Thanks to Go Up’s robust processes and proactive approach, our clients are not only well-prepared for what’s coming but are already reaping the benefits of increased visibility and engagement in this new era of AI-driven search.

It’s time you did too.

Spotlight

"We've been extremely pleased with the progress and the positive results we've seen so far, big kudos to the team for all of their efforts."

Our approach to AI SEO

Sometimes referred to as GEO (generative engine optimisation) or AEO (answer engine optimisation)

Go Up champions bespoke, multi-dimensional approaches precisely tailored to your unique goals. The strategic work we do boosts your presence in organic search, enhances your visibility in AI search, and strengthens your overall digital footprint across the evolving search landscape.

Your marketing spend with Go Up isn’t just about SEO. It’s an investment that delivers exponential returns across your entire search experience.

Data-Driven Strategy

Our objectives and strategies are built upon hard data so that we are able to create the most efficient, results-oriented campaigns possible.

Go Up will consult with the client to get a thorough understanding of the business and the key digital marketing objectives for the year ahead.

We conduct audience research and comprehensive audits to identify where you should dedicate resources and highlight issues that could block growth. We also assess the competition’s strengths and weaknesses.

Using these insights, we’re able to develop a targeted strategy that directs the approach we take.

Implementation & Refinement

Our granular approach to data enables us to detect subtle changes in searcher behaviour on your website, enabling us to adapt the campaign as necessary.

We closely monitor our campaigns to assess the impact of our strategy.

If we improve traffic and engagement from AI and LLMs through relevant queries, it doesn’t mean our work is done. We’ll be constantly assessing how users interact with your website, using engagement metrics and user heatmaps to identify any opportunities to further improve user journey to conversion.

We don’t rest on our laurels and we’re not satisfied until the goal has been achieved.

Why choose Go Up?

Complacency is a dangerous thing in the world of search engine optimisation. Too many agencies get stuck in their ways. Go Up is different.

The algorithms that control how search engines work are constantly changing and evolving, and certainly won’t wait for agencies and practitioners to catch up.

A genuine love and interest in search marketing, shared by everyone who works here, has led to a culture of constant learning and knowledge sharing. We believe that this is the only way to stay ahead of the curve and how we can give our clients a real edge over their competitors.

At Go Up we take client communication and transparency very seriously. We take the mystery out of SEO through clear, understandable explanations and empower the client through knowledge and reporting. That is why we’ve earned a reputation for excellence.

Our core AI SEO services

Your AI SEO campaign - sometimes referred to as GEO (generative engine optimisation) or AEO (answer engine optimisation)

with Go Up would require the following services which also make up core parts of our full-scope search campaigns:

01 SEO Strategy

Know what you should be found for.

This is no different to regular organic search strategy. Defining your goals, target audience, and key activities, we take a data-driven approach to help realise your search ambitions.

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02 Technical Audits

Be accessible and optimised for LLM bots.

This is only slightly different to regular organic search strategy. Google has had years of understanding websites of all shapes and sizes. LLMs on the other hand are no way near as familiar. As a result, the bar for Google’s technical quality is much lower. For LLMs, you may need to go the extra mile. Our team of specialists investigate the technical health of your site and implement critical changes to support.

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03 Content Marketing

Cover your audience’s needs, leaving nobody behind.

Just like traditional organic search, appearing in LLMs is driven by compelling, user-oriented content across key funnels for key audiences. From web copy to digital assets, our team of in-house creatives produce content that informs, converts, and fuels search success.

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04 Digital PR

Build consensus in the most topically authoritative spaces so your brand is regarded as an authority.

Just like with traditional organic search campaigns, there’s only so much progress you can make with content on your own website. In order to be cited in an LLM or Google for the right queries, your company needs to give the impression that it belongs there. We combine traditional PR with SEO principles, reaching out to journalists at leading publications to organically earn quality backlinks and client exposure.

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05 Reporting

Understand how you’re being found.

We build bespoke Looker Studio reports for each of our campaigns and they go far beyond Google search data. We’ll show you where your search traffic came from, whether it comes from ChatGPT, Perplexity or Gemini. We’ll also show you what the user was looking for, where they went and what they did.

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01 SEO Strategy

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02 Technical Audits

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03 Content Marketing

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04 Digital PR

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05 Reporting

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AI SEO FAQs

Can SEO be done by AI?

AI tools can’t replace the strategic and creative human element of SEO, but they are effective at enhancing many time-consuming tasks. A key area that Go Up deploys AI for is in the analysing of vast amounts of data to provide insights into user behavior and competitor strategies. In this sense, AI is a powerful assistant that makes SEO more efficient and effective, allowing specialists to focus on higher-level strategy, creative problem-solving.

What is an AI SEO agent?

An AI SEO agent is essentially a fancy name for an AI tool that claims to handle various SEO tasks on your behalf. Unlike a straightforward chatbot, these agents are supposedly equipped with SEO data and machine learning capabilities to automate tasks. Their purpose may range to cover real-time website analysis, flag up supposed issues, and even suggest (or sometimes implement) changes. However, the results are consistently hit-and-miss, and considering how devastating a “miss” can be in SEO, we highly recommend avoiding them. They lack the nuanced, human understanding required for a truly effective strategy.

Is SEO AI worth it?

AI can assist with some SEO-based tasks, but it’s not a revolutionary game-changer. The real value is mainly in saving time, which can free up an actual human to focus on the strategic work that really makes a difference. Building topical authority, creating genuinely compelling content, and truly understanding a target audience can’t be handed to a machine. Ultimately, AI tools are just that. Tools. The most successful approach isn’t about letting one take over, but rather having a skilled SEO specialist use these tools to complement their expertise.

Our experts