SEO > AI

AI SEO & GEO Agency

Go Up is London’s leading AI SEO & GEO Agency.

Overview
Our Approach
Why Go Up
Our AI Services
FAQs

We specialise in AI Search Optimisation, helping brands gain visibility across Large Language Models such as ChatGPT, Claude, Gemini and Perplexity.

For us, AI SEO is not a sudden shift but a natural progression. Providing search engines and large language models with strong, consistent signals of Experience, Expertise, Authoritativeness and Trustworthiness has always been central to how we approach SEO. Today, it is essential.

Every campaign is built to perform in traditional Google organic search. As standard, those same campaigns are now also optimised for ChatGPT, Claude, Gemini and Perplexity, ensuring our clients remain visible as search behaviour evolves.

Our AI Search Optimisation services combine the expertise of our industry-leading PR team, specialist content creators, data researchers, technical SEO experts, designers, UX specialists and strategists. Together, we create content that becomes recognised as authoritative by AI engines, before building the industry-specific citations and national media coverage required to give that content the credibility it needs to perform.

At Go Up, SEO is focused on search experience, not just rankings. We design strategies that ensure your audience finds you wherever they are already searching, whether through search engines or AI-driven platforms. As a result, our clients are confident that their brand is top-of-mind, no matter the platform. They continue to reap the benefits of increased visibility, engagement, and authority in this era of AI-driven search.

We are one of the leading AI Search Optimisation agencies in London.

Spotlight

"We've been extremely pleased with the progress and the positive results we've seen so far, big kudos to the team for all of their efforts."

Our approach to AI SEO

AI SEO typically spans two core disciplines: GEO (Generative Engine Optimisation) and AEO (Answer Engine Optimisation).

We champion bespoke, multi-dimensional approaches precisely tailored to your unique goals. The strategic work we do boosts your presence in organic search, enhances your visibility in AI search, and strengthens your overall digital footprint across the evolving search landscape.

Our approach goes beyond conventional SEO activity. We design campaigns to deliver compounded impact across the full search experience, improving how brands are discovered, interpreted, and surfaced across both organic and AI-led environments.

AI SEO strategy

We build AI SEO strategies designed to strengthen how your brand is interpreted across both traditional search engines and AI-driven platforms. The strategic work we do improves visibility signals, enhances topical relevance, and ensures your content is structured in a way that supports discovery across evolving search environments.

Our approach is grounded in data-led insight, combining audience behaviour, search performance, and competitive analysis to define a clear strategic direction. We work closely with clients to understand commercial objectives, identify priority areas for growth, and map where AI-driven visibility can be improved most effectively. We use these insights to build structured, outcome-focused strategies that guide all activity across search and content.

AI search consultancy

We provide AI search consultancy to help brands adapt to the shift towards LLM-led discovery and AI-generated results. Our work focuses on improving how your brand is understood across structured data, entity signals, and content systems that influence visibility in AI search environments.

We work with clients to audit existing search presence, identify gaps in entity coverage, metadata, and content structure, and define clear actions to improve interpretability across AI systems.

Our consultancy ensures your brand is positioned to respond effectively to changes in how search engines and LLMs retrieve and present information.

GEO SEO

GEO SEO focuses on ensuring your brand is eligible to appear within generative outputs, supporting visibility across a wide range of AI discovery surfaces.

Our work centres on strengthening the signals that influence inclusion in AI-generated responses, including entity consistency, structured data, and contextual relevance across your digital footprint. We assess how your brand is represented across these systems, identify gaps that limit discoverability, and refine the foundations required for consistent presence in generative search environments.

AEO SEO

AEO SEO strategies are designed to position content as the strongest possible answer within AI systems, voice interfaces, and intent-led search queries. The aim is to shape content so it can be easily extracted, understood, and confidently presented as a clear response to user questions.

The focus is on clarity, semantic structure, and information hierarchy, helping AI systems understand not just what the answer is, but why it should be trusted. Page-level content, messaging precision, and structural signals are refined to improve the likelihood of a brand being chosen when AI systems move from surfacing information to delivering a single, authoritative response.

Entity optimisation

Entity optimisation improves how AI systems understand, categorise, and associate brands across search environments.

At Go Up, we strengthen connections between your brand, content, and external references, reinforcing identity signals that support visibility and trust. We analyse how entities are currently interpreted, identify inconsistencies or gaps, and refine the signals needed to improve recognition across AI-driven discovery systems.

Digital PR

Digital PR strategies are built to strengthen brand authority through high-quality media coverage, editorial mentions, and relevant link acquisition. These signals help establish credibility across both search engines and AI systems.

The focus is on securing meaningful placements in authoritative, contextually relevant publications that reinforce topical trust rather than chasing volume for its own sake. It’s a blend of PR instinct and SEO insight, making sure earned media doesn’t just look good on paper, but actively contributes to visibility in both traditional rankings and AI-generated responses.

LLM Performance Tracking

Our SEO strategists track how brands appear across AI systems and LLM-generated outputs to understand visibility, citation frequency, and contextual positioning. This helps us build a crystal-clear picture of where a brand is being surfaced, and just as importantly, where it isn’t.

Our reporting breaks down how AI systems interpret the brand, which sources are influencing visibility, and how performance shifts over time. It’s less about raw numbers in isolation and more about understanding the narrative being formed around the brand in AI-driven search.

We use these insights to refine strategy, improve inclusion in AI-generated responses, and strengthen overall presence across LLM-led search environments.

Data-driven strategy

Our objectives and strategies are built upon hard data so that we are able to create the most efficient, results-oriented campaigns possible.

We consult with you to get a thorough understanding of your business and the key digital marketing objectives for the year ahead.

We conduct audience research and comprehensive audits to identify where you should dedicate resources and highlight issues that could block growth. We also assess your competition’s strengths and weaknesses.

Using these insights, we’re able to develop a targeted strategy that directs the approach we take.

Implementation & refinement

Our granular approach to data enables us to detect subtle changes in searcher behaviour on your website, enabling us to adapt the campaign where necessary.

We closely monitor our campaigns to assess the impact of our strategy. If we improve traffic and engagement from AI and LLMs through relevant queries, it doesn’t mean our work is done.

We’ll be constantly assessing how users interact with your website, using engagement metrics and user heatmaps to identify any opportunities to further improve the user journey to conversion. We don’t rest on our laurels, and there’s always more to refine until the goal has been achieved.

AI search optimisation can be delivered on its own or embedded within a wider SEO strategy, with these services acting as the foundation of our AI SEO offering and a core ingredient of broader search campaigns.

Why choose Go Up?

SEO is always changing. The agencies that succeed are the ones that change with it.

Changing the status quo since 2011

Go Up was created by people who believed SEO could be done differently.

Founded by two childhood friends, Go Up grew the business by applying the same strategies we use for our clients, building our own visibility and earning trust through results. That early success gave us the foundation to grow a team of specialists across SEO, PR, content and paid media, while staying true to the curiosity and ambition that got us started.

Search has changed enormously since then, but our mindset hasn’t. We continue to question, test and innovate, helping brands stay visible across search engines and AI-powered platforms.

Driven by a constant love and interest

Since Go Up was founded, we’ve seen the industry transform from traditional SEO practices into a world shaped by AI, changing user behaviour and entirely new ways of discovering information.

That constant evolution is what keeps us curious. Our team is always learning, testing and sharing knowledge, from understanding search algorithm changes to exploring how AI platforms are changing the way people find, compare and trust information online.

We’ve never been an agency that rests on what worked yesterday. As search moves beyond traditional rankings and towards AI-powered experiences, we continue to experiment, adapt and develop new approaches to help brands improve their visibility across platforms like ChatGPT, Gemini and Perplexity.

That curiosity has been part of Go Up since day one, and it’s what allows us to stay ahead of change and help our clients succeed in the future of search.

Results that build lasting partnerships

Many of our clients come to us because they know search is always changing and want a partner who can help them navigate what comes next. They stay because we combine expertise with honest communication, clear reporting and results they can see.

AI search is changing the way people discover information. It’s no longer just about ranking on Google; brands need to be visible, trusted and understood across new platforms where people are asking questions and looking for answers.

Our role is to make that shift easier. We take complex AI search optimisation strategies and turn them into clear, practical actions, helping clients understand what we’re doing, why it matters and how it supports their goals.

After 15 years, our case studies tell the story even better than we can. They show what happens when experience, curiosity and a focus on meaningful results come together.

Partners in your success

We've built enduring relationships by consistently delivering results.

Link Building Technical SEO UX

Banham

95% growth in non-branded organic traffic across 10 of 11 core services in under nine months

See how we did it

Content Marketing Technical SEO

Hackett London

60% growth in organic revenue for one of the world’s best-known British menswear brands

See how we did it

Content Marketing Link Building Technical SEO UX

Pasta Evangelists

444% growth in organic traffic and 831% more first-page keyword rankings in one year

See how we did it

Link Building Technical SEO UX

Banham

95% growth in non-branded organic traffic across 10 of 11 core services in under nine months

See how we did it

Content Marketing Technical SEO

Hackett London

60% growth in organic revenue for one of the world’s best-known British menswear brands

See how we did it

Content Marketing Link Building Technical SEO UX

Pasta Evangelists

444% growth in organic traffic and 831% more first-page keyword rankings in one year

See how we did it

Our core AI SEO services

Your AI SEO campaign, sometimes referred to as GEO (Generative Engine Optimisation) or AEO (Answer Engine Optimisation).

As an AI Search Optimisation Agency, we deliver AI SEO as a standalone service or as part of a broader SEO strategy. The following services form the foundation of our AI SEO offering and are also key components of our full-scope search campaigns.

01 SEO Strategy

Know what you should be found for.

This applies to both AI engines and regular organic search strategy. Defining your goals, target audience, and key activities, we take a data-driven approach to realise your multi-platform search ambitions.

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02 Technical Audits

Be accessible and optimised for LLM (Large Language Model) bots.

This is only slightly different to regular organic search strategy. Google has had years of understanding websites of all shapes and sizes. LLMs, on the other hand, are in no way near as familiar. As a result, the bar for Google’s technical quality is much lower. For LLMs, you may need to go the extra mile. Our team of specialists investigate the technical health of your site and implements critical changes to support.

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03 Content Marketing

Cover your audience's needs, leaving nobody behind.

Just like traditional organic search, appearing in LLMs is driven by compelling, user-oriented content that directly answers complex user queries across key funnels. From web copy to digital assets, our team of in-house executives produce content that informs, converts, and fuels generative search success.

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04 Digital PR

Build consensus in the most topically authoritative spaces so your brand is regarded as an authority.

There’s only so much progress you can make with content on your own website. In order to be cited in an LLM or Google for the right queries, your company needs to give the impression that it belongs there. We combine traditional PR with SEO principles, reaching out to journalists at leading publications to organically earn quality backlinks and client exposure.

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05 Reporting

Understand how you’re being found.

We build bespoke Looker Studio reports for each of our campaigns, and they go far beyond Google search data. We’ll show you where your search traffic comes from, whether it comes from ChatGPT, Perplexity, or Gemini. We’ll also show you the specific prompts the user searched for, where they went and what they did.

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01 SEO Strategy

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02 Technical Audits

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03 Content Marketing

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04 Digital PR

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05 Reporting

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AI SEO FAQs

Why work with Go Up?

Over the years, we’ve learned that the best campaigns happen when there’s a genuine opportunity to make a difference. That’s why every potential client is reviewed by our senior team before we begin working together. We reject as many campaigns and RFPs as we take on.

Our internal review process, which we call our Prospect Panel, helps us make sure we’re taking on the right partnerships. We’re deliberately selective about the campaigns we work on, assessing each opportunity, the goals, challenges and potential for growth to understand whether we’re the right fit and whether we can deliver the results our clients are looking for.

By being selective, we can give every client the attention, expertise and commitment needed to achieve meaningful results, rather than taking on work where we can’t make a genuine impact.

As AI continues to change how people search and discover information, choosing the right partner matters more than ever. We help brands navigate AI SEO with practical strategies designed to improve visibility, authority and growth across the platforms shaping the future of search.

Can SEO be done by AI?

AI tools can’t replace the strategic and creative human element of SEO, but they are effective at enhancing many time-consuming tasks. A key area where we use AI, as an AEO and GEO agency, is analysing vast amounts of data to provide insights into user behaviour and competitor strategies.

In this sense, AI is a powerful assistant that makes SEO more efficient and effective, allowing specialists to focus on higher-level strategy and creative problem-solving.

Do AI SEO services replace traditional SEO?

No. AI SEO services sit alongside traditional SEO, not instead of it.

At Go Up, everything still starts with strong technical SEO, content, and authority building. AI visibility is layered on top, ensuring brands perform in both classic search results and AI-generated responses.

What is an AI SEO agent?

An AI SEO agent is essentially a fancy name for an AI tool that claims to handle various SEO tasks on your behalf. Unlike a straightforward chatbot, these agents are supposedly equipped with SEO data and machine learning capabilities to automate tasks. Their purpose may range from covering real-time website analysis, flagging up supposed issues, and even suggesting (or sometimes implementing) changes. However, the results are consistently hit-and-miss, and considering how devastating a “miss” can be in SEO, we highly recommend avoiding them. They lack the nuanced, human understanding required for a truly effective strategy.

Can you measure AI visibility?

Yes. AI visibility can be tracked across LLM outputs and AI search features.

We use AI visibility audit frameworks and specialist LLM tracking tools to understand where brands are appearing, how often they are cited, and which sources influence those mentions. This helps us refine strategy and improve performance over time.

Is SEO AI worth it?

AI can assist with some SEO-based tasks, but it’s not a revolutionary game-changer. The real value is mainly in saving time, which can free up an actual human to focus on the strategic work that really makes a difference. Building topical authority, creating genuinely compelling content, and truly understanding a target audience can’t be handed to a machine.

Ultimately, AI tools are just that. Tools. The most successful approach isn’t about letting one take over, but rather having a skilled SEO specialist use these tools to complement their expertise.

Our experts