Strengthen treatment pages
We redesigned and optimised core treatment pages with clearer language, stronger search targeting and signals of clinical expertise and trust.
The brief
Help more people find affordable fertility care
ABC IVF makes fertility treatment more accessible through its clinics across the UK. The brand was competing in a crowded search market with limited domain authority and treatment pages that could do more to turn interest into enquiries.
Our work set out to make the treatment and clinic pages easier to find, establish stronger expertise around fertility questions and give visitors a clearer route to the care they needed.
171.2%more estimated UK organic traffic at the peak within 24 months
90.6%more UK top-ten keyword rankings at the peak within 24 months
15%more sales attributed to organic search within the first year, reported in campaign material
The work
How we did it
We connected treatment information, local clinic searches and specialist expertise so people could find useful answers and take a clear next step.
Improve local discovery
We refreshed clinic location pages to serve searches in each area and make the route from local research to an enquiry more direct.
Build expertise through content and PR
We expanded the content hub around treatment questions and supported it with digital PR, local publishers, case studies and clinical thought leadership.
Coverage secured
CREATE Fertility and abc IVF are two brands in one fertility group. Its clinicians and patient stories reached national and specialist readers.
The IndependentThe truth about the male biological clockMetroFertility myths and the McDonald’s fries trendThe MirrorA couple’s IVF journeyMadeForMumsFertility myths and facts
See the group PR case study for more coverage.
The results
See the results
Ahrefs’ UK historical series shows estimated monthly organic traffic rising from 1,509 at the start of the work to a peak of 4,093 within the following 24 months. Over the same window, first-page keyword rankings grew from 298 to 568.
Organic traffic
Top-ten keyword rankings
More visibility where it mattered
- 74% more keywords in positions one to three within the first year
- 14.7% more organic traffic from location searches year over year
Growth beyond rankings
The original campaign material also reported 15% more sales attributed to organic search within the first year. Better treatment and clinic pages gave visitors a clearer path from research to enquiry.
The two charts use sampled values from Ahrefs’ UK historical series, from the first ABC IVF SEO invoice to the strongest points within the following 24 months. Traffic and top-ten peaks occurred in the same part of the period. The sales, top-three and location-search figures come from the supplied ABC IVF campaign material.
Go Up is a leading SEO Agency in London. If you’d like to get a quote, please get in touch. We’d love to hear from you.
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