Build content pillars
We organised content around the topics and decisions that matter to property investors, using connected pillars instead of isolated articles or generic location pages.
The brief
Make Alesco easier to find across the UK
Alesco helps investors find property opportunities in UK cities, with a focus on Northern powerhouse cities such as Manchester and Liverpool. When our work began, the site had not yet built a consistent search-led content strategy around its investors’ questions and regional interests.
The brief was to build useful content pillars around property investment, strengthen visibility for relevant regional searches and make the route from research to an enquiry clearer.
164%more organic traffic after 12 months
333%more organic traffic after 16 months
96%growth in tracked top-ten visibility over the tracked period
The work
How we did it
We gave Alesco’s property expertise a clearer shape in search. Content strategy, page experience and technical SEO worked together so the site could answer investors’ questions and serve the markets where Alesco operates.
Serve regional intent
We connected investment questions to market-specific searches, with Manchester and Liverpool among the key locations.
Improve the journey
We used a repeatable content template, clearer UX and ongoing technical SEO to make each page more useful and easier to discover.
Coverage secured
Property-market commentary carried Alesco’s expertise into national, regional and specialist publications.
The ExpressWhere house prices may fallInsider MediaWhat a rate cut means for property investorsProperty Investor TodayWhy investors should think strategicallyProperty ReporterThe outlook for landlords and Section 21
See the Alesco PR case study for more coverage.
The results
See the results
Organic traffic grew 164% in the first 12 months and 333% over 16 months. In a separate tracking period, Alesco’s top-ten visibility rose 96%. Its first-page coverage now includes both city-specific and broader property investment searches.
Organic traffic
From research to market
People searching for investment opportunities can now encounter Alesco at several stages: learning about investment models, comparing locations and looking for a specialist property investment company.
A stronger foundation for growth
The content pillars give Alesco a structure it can keep extending as new markets and investor questions emerge, while the technical and UX work supports the pages already in place.
Go Up is a leading SEO Agency in London. If you’d like to get a quote, please get in touch. We’d love to hear from you.
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