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    SEO

    Best Student Halls

    Top 10 visibility grew 62% from campaign start to finish. Summer search clicks rose 50% year on year, CTR doubled and active users grew 60%.

    The brief

    Winning back student accommodation searches

    Best Student Halls helps students find and compare accommodation in UK university cities. By the campaign start, its top 10 keyword count had fallen from 2,608 in April to 1,673, a 35.9% drop. We had the next academic year to win those searches back and make it easier for students to find a room.

    Our audit found four problems: pages competing for the same keywords, city and blog content that needed substantial work, too little external authority, and a site that made comparing accommodation harder than it should be.

    50%more search clicks year on year
    +62%top 10 visibility from campaign start to end
    2×average click-through rate year on year
    60%more active users year on year

    The work

    How we did it

    We started with the student journey. We made the site easier to use, gave its city and booking pages clearer jobs, fixed technical SEO issues, and built authority through a sustained digital PR campaign.

    Make comparing rooms easier

    We improved navigation and page layouts so students could move between cities, properties and booking information without losing their way.

    Stop pages competing

    We tackled keyword cannibalisation and rewrote city pages, booking-led pages and blog content around the searches each page needed to win.

    Strengthen the site and its authority

    We fixed technical SEO issues and secured more than 100 links and press pieces to support the site’s search visibility.

    Coverage that supported the campaign

    Our PR work put Best Student Halls into national and regional news. Coverage included The Telegraph, iNews, GB News, Yahoo News, Daily Record and MSN, alongside the Oxford Mail, Birmingham Mail, Cambridge News, Plymouth Herald, Bournemouth Echo and York Press. The two examples below feature founder Owen Dixon.

    GB NewsStudent loan changes and pressure on graduatesGB NewsStudents asked to repay loans after course eligibility errors

    The results

    See the results

    Summer search clicks climbed from 27,800 to 41,700 year on year, a 50% gain. Average click-through rate doubled across those same three months, while active users grew 60%. At the 1 October campaign-end snapshot, Ahrefs counted 2,595 top 10 rankings, up 62% from its 1,600-keyword start point.

    Top 10 keyword visibility

    2,6081,6002,595Earlier highCampaign startLater reading
    Top 10 rankings at an earlier high, campaign start and a later reading

    A clearer route to a room

    Students can now move from a search result to the right city and property pages through a cleaner site structure.

    Coverage that builds the brand

    National and regional coverage put Best Student Halls in the news on topics that matter to students and parents.

    Your brand, next

    Want more students to find you?

    Let’s talk

    Go Up is a leading SEO Agency in London. If you’d like to get a quote, please get in touch. We’d love to hear from you.

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