Find the gaps
A technical and content audit showed where CFP Energy could answer specific searches more clearly. We prioritised topics with commercial relevance, including CBAM and renewable energy certificates.
The brief
Put CFP Energy in the search results for its expertise
CFP Energy works in complex energy markets, but prospective clients do not always begin with a company name. They search for a regulation, a certificate, a fuel or a practical route to decarbonisation. When we began, the site had limited visibility for those non-branded searches.
We needed to make CFP Energy’s specialist knowledge easier to find, build a stronger search structure around the topics that mattered to clients and earn coverage in the publications those clients read.
500%more non-branded search clicks year on year
1,780%more non-branded impressions year on year
150%more keywords in the top 10
The work
How we did it
We worked from real energy-market questions, then connected the right pages and expert commentary to those searches.
Give specialist topics their own pages
We improved the route from a search for a regulation or certificate to the right CFP Energy service. This helped the site earn top 10 positions for terms including UK CBAM consultation and renewable energy certificate.
Build authority through coverage
We used CFP Energy’s research and expert views to secure coverage on net zero, data centres and cleaner fuels. The campaign earned pieces in Process Industry Informer, Data Centre & Network News and Energy Sustainability Solutions.
The results
See the results
The campaign report shows a 500% year-on-year rise in non-branded clicks and a 1,780% rise in non-branded impressions. Top 10 keyword rankings grew 150%. Referring domains also increased 91% in six months, giving the site a stronger base for continued search growth.
Non-branded search clicks and impressions
Searches that matter
- UK CBAM consultation
- CBAM consultation
- Renewable energy certificate
Coverage secured
Read the campaign coverage in Process Industry Informer, Data Centre & Network News and Energy Sustainability Solutions.
Go Up is a leading SEO Agency in London. If you’d like to get a quote, please get in touch. We’d love to hear from you.
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