Keep search intact through migration
We reviewed the existing site before launch, mapped important pages and search signals to the new structure, then checked technical issues after the move so priority content remained discoverable.
The brief
Bring an established name into more executive searches
Egon Zehnder’s reputation in executive search and leadership advice was already established. Its website needed to work just as hard. Prospective clients searched for specialist services across executive appointments, boards, private equity and fintech, yet the site’s structure did not always bring the relevant expertise into view.
Our work included a website migration, technical SEO and service-page development across UK and US search. The aim was to protect existing visibility through the move and expand the number of useful, high-intent searches the site could win.
165%more non-branded organic traffic
130%more top 10 rankings
The work
How we did it
The migration and the growth work had to support each other. We planned the search structure before the move and carried it through into stronger pages after launch.
Make each service findable
We created and improved pages around executive search, leadership advisory, board consultancy and specialist appointments. Each page had a clearer job to do for the searcher and a clearer relationship to nearby topics.
Support the pages with authority
Technical fixes reduced friction, while link building and digital PR strengthened the pages in competitive sectors. We focused on terms that reflected genuine client needs in both the UK and US.
The results
See the results
Go Up’s campaign report records 165% more non-branded organic traffic and a 130% increase in top 10 rankings. Egon Zehnder appeared on page one for executive search, leadership advisory, board consultants and a wider set of specialist searches. The historical Ahrefs chart below shows the early campaign rise in search visibility.
Early campaign search visibility
Core first-page searches
- Executive Search
- Leadership Advisory
- Board Consultants
- Wealth Management Consultants
- Private Equity Consultants
- Fintech Executive Search
Specialist searches
Other first-page terms in the campaign report included Legal Executive Search, CEO Search, General Counsel Recruiters and Media Headhunters. Those searches helped connect the firm’s specialist expertise with clients looking for a specific appointment or advisory service.
Go Up is a leading SEO Agency in London. If you’d like to get a quote, please get in touch. We’d love to hear from you.
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