Map investment intent
We focused on the commercial themes that matter to Invicta: property investment in Dubai, the UAE and the wider Middle East.
The brief
Put Invicta in front of property investors
Invicta International Properties helps investors explore opportunities in Dubai, the wider UAE and other international markets. Its market landing pages were in place, but organic search visibility was largely flat when the campaign began.
The challenge was to meet investors throughout their search journey: from broad questions about where and how to invest, to high-intent searches for property opportunities in specific markets.
346%increase in top-ten visibility over five months
~242keywords ranking in the top ten
96%increase in non-branded organic traffic
The work
How we did it
The strategy connected Invicta’s property offering to the searches investors actually make, while strengthening the path from early research to a market-specific decision.
Answer the investor’s questions
The search journey also included practical questions, such as how to buy Dubai property from the UK and which areas may be worth considering.
Connect content to markets
We aligned those topics with relevant market and investment pages so people could move from a search result to an appropriate next step on Invicta’s site.
The results
See the results
Non-branded organic traffic rose 96% during the campaign. Top-ten search visibility then grew 346% over five months, reaching around 242 keywords.
Page-one organic positions
Non-branded organic traffic
Leading search positions
- #3 Property Investments Dubai
- #2 Property Investments UAE
- #2 Property Investments Middle East
More first-page investment searches
- Property Investment Dubai
- Dubai Property Investment
- Dubai Real Estate Investment
- Real Estate Investment UAE
- Property Investment UAE
The campaign also expanded page-one coverage for investor research terms around buying Dubai property from the UK, investment property in Dubai and areas to invest in the city.
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