- 83% increase in search traffic from the start
The London Wine Cellar helps wine investors value and sell their fine wine collection online.
Go Up worked with The London Wine Cellar to improve online visibility for key transactional terms with the view of increasing leads via their website.
Start date: May 2015 – present
Our technical SEO and content teams began by revising site architecture and onsite optimisation.
Once implemented the focus moved to quality content creation, supported by link building. Technical tweaks to the site continued to be suggested and implemented throughout.
Organic traffic grew steadily during the 18 months the campaign has been running, yielding a total 83% increase in search traffic from the start.
Particularly notable is the increase in visibility for The London Wine Cellar’s main services, as outlined below:
|Keyword||Search Volume||Position May 2015||Position Nov 2015||Position May 2016||Position November 2016|
|selling wine online||70||–||–||8||2|
|sell wine online||70||99+||17||10||4|
|wine in bond||50||99+||7||5||4|
|buying wine in bond||30||99+||7||4||4|
|fine wine investment company||30||74||–||19||6|
|sell fine wine||20||79||18||8||6|
|fine wine investment||210||99+||27||18||7|
|value my wine||40||17||4||4||7|
|sell my wine||50||99+||99+||99+||11|
- *The rankings listed above are based on national visibility at the time. Rankings are taken on a selected date during the month indicated, usually at either the start or the end of the month. These figures are meant to provide an indication of improvements in search visibility. Different locations and different days within the month may show slightly different rankings.