The London Wine Cellar

Wine Investment
“We recommend Go Up as a committed, motivated and effective search marketing agency. We have seen a considerable increase in organic traffic since the outset of the campaign. This has resulted in a significant increase in enquiries and sales.”
Timothy Block, Director
  • 83% increase in search traffic from the start

The client

The London Wine Cellar helps wine investors value and sell their fine wine collection online.

The brief

Go Up worked with The London Wine Cellar to improve online visibility for key transactional terms with the view of increasing leads via their website.

The campaign

Start date: May 2015 – present

Our technical SEO and content teams began by revising site architecture and onsite optimisation.

Once implemented the focus moved to quality content creation, supported by link building. Technical tweaks to the site continued to be suggested and implemented throughout.

The results

Organic traffic grew steadily during the 18 months the campaign has been running, yielding a total 83% increase in search traffic from the start.

Particularly notable is the increase in visibility for The London Wine Cellar’s main services, as outlined below:

Keyword Search Volume Position May 2015 Position Nov 2015 Position May 2016 Position November 2016
selling wine online 70 8 2
sell wine online 70 99+ 17 10 4
wine in bond 50 99+ 7 5 4
buying wine in bond 30 99+ 7 4 4
wine bonds 30 99+ 4 4 4
bonded wine 20 7 4
wine valuation 110 26 5 5 6
fine wine investment company 30 74 19 6
sell fine wine 20 79 18 8 6
fine wine investment 210 99+ 27 18 7
value my wine 40 17 4 4 7
wine valuations 30 10 7
sell my wine 50 99+ 99+ 99+ 11


    *The rankings listed above are based on national visibility at the time. Rankings are taken on a selected date during the month indicated, usually at either the start or the end of the month. These figures are meant to provide an indication of improvements in search visibility. Different locations and different days within the month may show slightly different rankings.