Consolidate overlapping content
We identified pages and PDFs covering similar topics, chose the strongest destinations and used 301 redirects where consolidation called for them.
The brief
Make a new wealth management service easier to find
Oury Clark brings accounting, legal and financial advice together for businesses and individuals. When it introduced a wealth management service, useful information was spread across older resources and PDFs. Overlapping pages risked competing for the same searches.
The three-month project set out to give this new service a clear search presence and help people move from financial questions to relevant advice.
57.2%more sitewide organic traffic, from 1,478 to 2,324 monthly visits
500+unique monthly visitors from high-intent terms within three months, as reported in the campaign slide
1,592ranking keywords reported in the original campaign material
The work
How we did it
The content strategy brought scattered information into a clearer structure for people looking for wealth management guidance.
Refresh and publish guidance
We improved useful existing resources and created new content around the questions people ask when planning their finances.
Make the journey clearer
SEO, content, UX and design teams worked together so the pages were useful to read and made the next step toward advice easy to understand.
The results
See the results
Within three months, Oury Clark ranked in positions one to five for searches including “investment goals”, “mortgage deposit” and “drawdown pensions”. The campaign slide also reported more than 500 unique monthly visitors from high-intent terms and 1,592 ranking keywords.
In Ahrefs’ UK sitewide historical series, organic traffic grew from 1,478 on the first invoice date to 2,324 at its strongest point within 12 months of the last invoice. That is a 57.2% increase.
Organic traffic
New positions for valuable searches
- Investment goals
- Mortgage deposit
- Drawdown pensions
A stronger route to advice
The new service gained focused pages that connected a visitor’s question to the right guidance. Consolidation also gave existing resources a clearer place within the site.
The chart redraws the organic traffic trend in the supplied campaign slide and extends beyond the three-month project. The 57.2% traffic increase compares Ahrefs’ UK sitewide estimate on the first invoice date with its peak in the 12 months after the last invoice. Campaign rankings and visitor figures come from the original Oury Clark case study material.
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