SEO

Salt

Salt’s campaign recorded 685% organic traffic growth after six months and 2,226% after 12 months.

The brief

Untangle Salt's job industry pages

Salt recruits across specialist sectors, including technology, marketing and creative work. When Go Up started, several job industry pages covered similar ground. They competed for the same searches and gave candidates no clear reason to choose one page over another.

The task was to give each industry a proper home on the site, fix the technical issues holding the section back and make the pages useful to people looking for their next role. Our work centred on the job industry section shown in the chart below.

685%more organic traffic after six months

2,226%more organic traffic after 12 months

The work

How we did it

We started with the pages candidates were already trying to find. The audit showed where industry pages overlapped, where the site structure obscured the right page, and where the experience needed work.

Separate competing pages

We mapped the job industry pages against their search intent and removed overlap between near-duplicate topics. Each priority page got a clearer audience and a clearer role in the journey from industry search to relevant vacancies.

Repair the search foundations

We resolved technical SEO issues and added structured data where it helped search engines interpret the pages. This gave the rebuilt section a cleaner foundation before more content went live.

Write for candidates

We improved copy and page experience across the industry section, with content that explains the field and points visitors towards relevant jobs. The template also gave Salt a consistent way to build further industry pages.

The results

See the results

Go Up’s campaign report recorded 685% more organic traffic after six months and 2,226% more after 12 months. The line chart follows the /jobs/job-industry/ section that we planned and built, keeping the focus on the part of the site this work changed.

Job industry organic traffic

Traffic trend for Salt's job industry section, redrawn from the campaign slide.

A page for each search

Candidates looking by industry could reach a page built around that field, with a clearer route to the jobs Salt wanted them to see.

A structure Salt could keep using

The content audit, technical fixes and page template gave Salt a way to expand the section without creating another set of competing pages.

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