Strengthen treatment pages
We refreshed core service content with stronger search targeting, clearer explanations of treatments and a more direct path to consultation.
The brief
Sharma Skin & Hair Surgery helped patients in Edmonton explore hair restoration and skin treatments. Following a major Google search update, its hair transplant pages lost organic visibility in a crowded market.
The brief was to make its services easier to find, establish the clinic as a trusted source of hair loss guidance and give visitors a clearer route to a consultation.
The work
The campaign joined clearer service pages with useful hair loss guidance and expert commentary in relevant publications.
We refreshed core service content with stronger search targeting, clearer explanations of treatments and a more direct path to consultation.
We consolidated overlapping articles and built guidance around the questions people ask before considering a hair transplant.
We put Dr Sharma’s expertise into timely conversations about hair and skin care, earning coverage across recognised health and lifestyle publishers.
Expert commentary gave the clinic a presence beyond its own website and supported the broader authority-building work.
The results
The supplied campaign report records an 88% increase in non-branded organic traffic within nine months. Page-one keyword rankings grew from 551 to 935, an increase of 69.7%.
Improved treatment pages and practical advice helped the clinic reach people searching for hair restoration information and services.
Features in the Mirror, Healthline, New York Post and Marie Claire brought Dr Sharma’s advice to wider audiences.
The headline figures come from the supplied campaign report. Both charts connect the reported start and end results with illustrative intermediate points. They are visual summaries, not exports of measured month-by-month data.
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