Audit what the site already had
We reviewed technical SEO and content together, identifying pages with a clear commercial purpose, pages that needed an update and searches with no useful answer on the site.
The brief
Help hiring teams find Talentful at the right moment
Talentful embeds recruiters within fast-growing technology businesses. Its website already discussed many of the right subjects, yet that breadth was not turning into the organic traffic or enquiries the team expected.
Go Up began with a review of the site’s search performance. The immediate job was to find the gaps between what hiring teams searched for and the pages Talentful offered, then make the most useful pages easier for visitors and search engines to reach.
11%organic traffic growth within six months
45%organic traffic growth within 12 months
The work
How we did it
The content was there in places. We made its purpose sharper and rebuilt the routes to Talentful’s core services.
Put important pages closer
We adjusted the site structure and internal links so searches around embedded recruitment, high-volume hiring and RPO could lead to the right service page, not a disconnected article.
Fill gaps and improve existing copy
We produced new content for uncovered topics and updated pages with stronger conversion potential. The work connected useful advice to Talentful’s offer and gave visitors a clear next step.
The results
See the results
Organic traffic rose 11% in the first six months and 45% within 12 months, according to Go Up’s campaign report. Talentful also strengthened its presence for searches such as embedded recruitment, high-volume recruiting and RPO agency.
Organic traffic trend
Commercial search themes
- Embedded recruitment
- High-volume recruiting
- RPO agency
A better route from advice to service
Internal links and updated copy connected the questions hiring teams asked with the Talentful services that could answer them. The new structure made those journeys easier to follow across the site.
Go Up is a leading SEO Agency in London. If you’d like to get a quote, please get in touch. We’d love to hear from you.
More like this
1 min
OpenBest Student Halls
Top 10 visibility grew 62% from campaign start to finish. Summer search clicks rose 50% year on year, CTR doubled and active users grew 60%.
1 min
OpenSalt
Salt's campaign recorded 685% organic traffic growth after six months and 2,226% after 12 months.
1 min
OpenCFP Energy
CFP Energy grew top 10 rankings by 150% and non-branded search clicks by 500% year on year.
Let’s start planning your project.
If you are interested in hearing about our services and what we can do to help your business, we would love to hear from you.