Audit the existing content
We checked which banking queries Tide already served, where its pages overlapped and where a dedicated page would answer the search more directly.
The brief
Help sole traders find the right Tide account
Tide asked Go Up to audit its content and work with its in-house team on new, commercially useful pages. The project focused on searches from people ready to compare or open a business account.
A broad banking site can answer plenty of questions without making it obvious which page should rank for a specific need. We focused on the sole trader journey: the account itself, the questions around it and the searches that signal someone is close to applying.
#1sole trader bank account
#1free sole trader bank account
Top 10positions across related searches
The work
How we did it
We gave Tide’s content team a clear brief for the pages with the strongest commercial intent, then helped turn that brief into live content.
Build the sole trader journey
Working with Tide’s team, we developed the sole trader bank account page and related content around opening an account, costs and suitability. The page gave those searches one clear destination.
Leave a practical roadmap
The nine-month project included a content plan Tide could carry forward. It set out the next commercially relevant pages and how they should connect to the main banking journey.
The results
See the results
The sole trader account page moved into first place for ‘sole trader bank account’, ‘free sole trader bank account’ and ‘bank account for sole trader’. The slide also records top 10 positions for other sole trader banking searches. The line below shows the page’s organic traffic rising as the new content gained visibility.
Sole trader account page traffic
Sole trader search positions
- #1 sole trader bank account
- #1 free sole trader bank account
- #1 bank account for sole trader
- #5 open sole trader bank account
A page the team could build around
The new account page created a clear destination for high-intent searches. Tide’s content team also had a roadmap for related pages that could send qualified visitors to it.
Go Up is a leading SEO Agency in London. If you’d like to get a quote, please get in touch. We’d love to hear from you.
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