Map the search journey
We identified the questions people asked about flexible payments and built a content plan around the terms that mattered to Zilch.
The brief
Put Zilch on the map
Zilch asked Go Up to map search demand and produce content for its buy now, pay later offering. When its business model evolved, the content needed a new structure that matched the areas Zilch wanted to grow.
Our work spanned just over three years. We planned the search journey, then repurposed and migrated important content as Zilch’s focus changed.
+1,760%first-page rankings, from 172 to 3,200 during the campaign
+2,019%top-three rankings, from 80 to 1,695 during the campaign
+17.8%estimated organic traffic in the final 12 months, from 95,225 to 112,190 monthly visits
The work
How we did it
The work connected search intent to Zilch’s products, then kept that content useful as the business moved into new areas.
Produce useful content
We helped create pages that explained the offering clearly and gave searchers a route from research to the right product information.
Move with the business
As Zilch’s model changed, we repurposed and migrated key content so existing search value could support its new focus.
The results
See the results
At campaign start, Ahrefs counted 172 keywords on the first page, including 80 in the top three. By campaign end, those counts had risen to 3,200 and 1,695: increases of 1,760% and 2,019%. Estimated monthly organic traffic also rose 17.8% over the final 12 months of the campaign.
Estimated organic traffic
First-page rankings
Visibility at scale
The first-page ranking count rose from 172 to 3,200 during the campaign. At the end, more than half of those rankings were in Google’s top three.
Content that could evolve
The mapping, production and migration work gave Zilch a way to carry useful search content into its next stage of growth.
Ahrefs figures cover zilch.com and its subdomains across all locations. Ranking growth compares campaign start with campaign end; estimated traffic growth compares the final 12 months. The charts show a broader historical trend that begins before our work. Ahrefs estimates are directional rather than analytics sessions.
Go Up is a leading SEO Agency in London. If you’d like to get a quote, please get in touch. We’d love to hear from you.
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