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    We have a track record of success in SEO for real estate and property

    Go Up is the first name in Property and Real Estate SEO and PR. We routinely work with property investment funds, global estate agents, serviced office and flexible workspace providers, architecture and property design firms and storage providers, to name a few, and have built extraordinary growth even in the toughest of landscapes. Our extensive understanding of SEO technicalities within the property sector makes us the perfect partner to drive concrete results.

    As a leading SEO agency, we build bespoke strategies that heighten the visibility and conversions for real estate websites, growing awareness and driving new business opportunities — whatever they may be. To do this, we blend technical SEO, content marketing, UX, digital PR and link building to craft strategic campaigns that deliver game-changing and long-lasting results.

    Whether you’re a commercial workspace vendor or a global real estate powerhouse, Go Up unlocks the door to untapped potential through a blended SEO approach that sets the industry standard. We have over a decade of success in SEO for Property and Real Estate, are are dedicated to elevating your brand to new, exciting heights.

    Spotlight

    An impressive 50.2% increase in organic search sessions

    How did we do it?

    Spotlight

    A 95% increase in non-branded organic traffic

    How did we do it?

    Spotlight

    A noteworthy 96% boost in ‘Request an Appointment’ leads within the first six months of the campaign

    How did we do it?

    Trusted by companies transforming
    the property industry

    We specialise in helping our clients become recognised as leading authorities in their respective verticals and strategically positioning their brands as pioneers leading the property revolution.

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    Why choose Go Up?

    We've helped challenger brands overcome property juggernauts, and property powerhouses cement their supremacy and stave off challenger brands!

    When it comes to Property and Workspace SEO, we’ve worked with the big guys and the nippy newcomers, gaining phenomenal results for both.

    We’ve looked at the property based media and search landscapes from every angle, seen the strategies of myriad competitors, and learned what works and what doesn’t. Trusting Go Up gives you a head start. We don’t need to spend months analysing what may or may not be the best strategies. We’ve already done much of the hard work, and so can get your campaign into gear quickly. Our learning never ends. And, when we find something new that works, you can bet that you’ll soon be benefiting from it.

    It’s why we’ve become a trusted name in SEO for property and real estate, London and nationwide.

    Case Studies

    Applying the right resources to the right campaign

    Frank Porter

    Reviving Frank Porter: placing SEO at the core of their rebranding journey

    See how we did it

    AnyVan

    Over 220% increase in non-branded traffic within 18 months

    See how we did it

    Harvey Jones

    An overall organic sessions increase by over 60%, and a 96% increase in conversions

    See how we did it

    Banham

    95% increase in non-branded organic traffic

    See how we did it

    Banham

    Migration management, landing page optimisation

    See how we did it

    Frank Porter

    Reviving Frank Porter: placing SEO at the core of their rebranding journey

    See how we did it

    AnyVan

    Over 220% increase in non-branded traffic within 18 months

    See how we did it

    Harvey Jones

    An overall organic sessions increase by over 60%, and a 96% increase in conversions

    See how we did it

    Banham

    95% increase in non-branded organic traffic

    See how we did it

    Banham

    Migration management, landing page optimisation

    See how we did it

    Our approach to real estate SEO

    Every digital marketing campaign is different, however, we always follow the steps below to get the most out of our partnerships:

    Initial Consultation

    The starting point of any potential partnership is an initial discussion. This gives us and a prospective client the opportunity to acquaint ourselves with one another, and establish their goals for a campaign.

    Regardless of whether it’s conducted via email, a phone or video call, or an in-person meeting, each consultation is complimentary and confidential.

    We will then thoroughly examine their project brief, enabling us to gain deeper insights into the brand and its core values, with the goal of starting the campaign as quickly as possible.

    Research and Analysis

    Performing comprehensive research into each one of our clients’ businesses, target audiences and search landscapes is crucial to a successful property marketing campaign.

    From undertaking extensive website audits to pinpoint any problems that could be thwarting progress, to performing consumer research to learn how potential customers are searching for our client’s products or service online, we extract hard data to harness going forward.

    All of this allows us to create the most effective, results-oriented campaign for our property clients.

    Implementation & Refinement

    By using data so extensively, we’re able to quickly and accurately gauge things like content performance and changes in searcher behaviour on our client’s website, enabling us to adapt the campaign if required.

    However, even when we achieve goals like securing first page visibility for relevant search terms, that doesn’t mean the job is over. We’ll frequently monitor how users interact with that page to work out if there are any further opportunities to convert users.

    Put simply, complacency isn’t something we accept at Go Up.

    Property & Real Estate SEO FAQs

    How does Go Up like to work?

    At Go Up, we don’t want to be just another property marketing agency you outsource to. We look to become an extension of your team, fully invested in your success. 

    To achieve this, we delve deep into your business, immersing ourselves in your values, vision, target audience, and industry. This comprehensive understanding enables us to develop customised strategies that meet your precise needs and actively play a role in your growth.

    Our relationship is far from one-sided, and we actively seek to cultivate a collaborative environment where your insights and expertise hold immense value. By combining your industry knowledge with our digital proficiency, we can deliver outstanding outcomes for your brand.

    How much do property firms typically pay for SEO?

    How much a property firm pays for SEO depends on various factors, including the scope of the project, the current state of your website, your competition, your objectives and your timelines.

    For the level of service and expertise that we give to our clients, Go Up’s pricing is competitive and ROI focused. Call us for a free consultation!

    Our experts

    Your Property & Real Estate SEO Team

    James Barber

    Head of Strategy

    Cecilia Redondo-Zaratiegui

    Head of UX

    Oliver Stainforth

    Head of Content & PR

    Goncalo Assuncao

    Senior SEO Strategist

    Alca Kara

    Senior Account Manager

    Sam Moffatt

    Account Manager

    Kazuma Shimizu

    Senior Account Executive

    Olivia Bennett

    PR Account Director

    Pippa Woodruff

    PR Manager

    Fenella Breaks

    Senior PR Executive

    Hanna Farhan

    PR & Content Executive

    Sophie Harding

    PR & Content Executive

    Kat Francis-Duma

    Senior PR & Content Executive

    Alfie

    Barketing Manager

    Polly

    Petwork Technician

    Need help with your property marketing?

    Call or send us an email today and we'll make sure that you're our next success story.

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    We're on a mission to change the planet for the better by doing good work with good people.

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    Technical Glossary

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