1. Glossary
  2. Content Marketing
  3. Heading Tags

Heading Tags

Heading tags are important to a page’s rankings and to user experience. For a visitor, a heading tag changes the look of a heading or subheading, usually making it bigger and bolder.

For a search engine, heading tags reveal the hierarchy of a page. A H1 tag is considered the main heading, followed by H2, H3, H4, and so on. These tags have SEO value dependent on their perceived importance.

Each heading tag will have a different look in the browser, depending on your styleset, which can be customised in the CSS code of your website. Here is what our text looks like in…

H1

H2

H3

H4

Like title tags, heading tags should be keyword-relevant, but since they act as part of the article, it is even more important that they are not stuffed with keywords for the sake of SEO alone.

SEO agencies can compose headings that use relevant keywords in a way that benefits search rankings without compromising on clarity for the reader.