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    Effective paid media offers the opportunity for highly-targeted and focused campaigns, driving your business goals.

    Our paid media and PPC services cover a range of platforms including search, display, shopping and social, allowing us to deliver full-scale campaigns and achieve significant, demonstrable results that matter. Our approach to strategy is always data-focused and iterative, reacting to the wider market to ensure the best possible performance for you.

    For paid social campaigns, our approach is always adapted based on your needs and platform-specific considerations. Whether it’s the high engagement, visually-dazzling world of Instagram and TikTok, or more B2B-focused context-relevant advertising via LinkedIn, our team is ready to plan and deliver on your next foray into paid social media.

    We will always strategise with cross-channel opportunities in mind, with an aim to ensure that your paid social is aligned with organic social and, ideally, wider digital marketing activities and in particular any SEO campaigns, meaning the best possible performance for your campaigns.

    Spotlight

    Spearheading the Vegan revolution with tandem Veganuary campaigns

    How did we do it?

    Spotlight

    Meta: Amplifying Mixcloud’s Visual Appeal for Impressive Results via Meta Advertising

    How did we do it?

    Spotlight

    An average CPC of £0.23, well below the food and drink industry average

    How did we do it?

    Spotlight

    Reviving Frank Porter: A Path to Digital Success

    How did we do it?

    Spotlight

    Amplifying Mixcloud’s Visual Appeal for Impressive Results via Performance Max

    How did we do it?

    Our approach to PPC & paid media

    Through our iterative paid media process, your business outcomes are always prioritised. Our bespoke strategies aim to deliver and surpass your goals.

    Targeting

    Reaching the correct audience is vital for any campaign. Our paid media campaigns are laser-focused on targeting your most appropriate, ready-to-transact audience.

    Different platforms and placements will offer various options through which to target our ideal personas. Through these psychographic, demographic, geographic and behavioural indicators, Go Up can ensure you are always reaching a relevant and valuable audience at the right time and space.

    Through this approach to audience targeting, Go Up aims for unparalleled performance that drives actual results for your business, not just vanity metrics.

    Creative

    In order to capitalise on the powerful opportunities that paid media offers and compete within the space, creative performance is key.

    Whether it’s ad copy for paid search, or beautiful imagery and videos for social, your ad creatives’ quality could be the difference in encouraging somebody to stop and take the time to find out what you have to offer.

    We know the value of powerful and considered creatives that drive people to action. Our experts can deliver or support your own internal teams in ad creatives, factoring in all of the elements that make ads resonate; platform, placement, audience lifecycle and more.

    Insights & Tracking

    To make the most of the power of paid media, it’s essential to know how to judge campaigns and how the audience is responding.

    So that we are always delivering the best results and knowledge to your business, Go Up will look to ensure all key performance indicators are identified ahead of the campaign and tracked cross-channel, so that the who, what, where, when and why is never a mystery.

    More than that, we offer analysis that goes beyond paid media, allowing your business to make judgements across digital marketing that are backed by data.

    Case Studies

    Applying the right resources to the right campaign

    Moving Mountains

    Spearheading the Vegan revolution with tandem Veganuary campaigns

    See how we did it

    Mixcloud

    Meta: Amplifying Mixcloud’s visual appeal for impressive results via Meta Advertising

    See how we did it

    Rubies in the Rubble

    Supplementing supermarket sales with online conversions

    See how we did it

    Frank Porter

    Reviving Frank Porter: placing SEO at the core of their rebranding journey

    See how we did it

    Mixcloud

    Performance Max: Amplifying Mixcloud’s visual appeal for impressive results

    See how we did it

    Moving Mountains

    Spearheading the Vegan revolution with tandem Veganuary campaigns

    See how we did it

    Mixcloud

    Meta: Amplifying Mixcloud’s visual appeal for impressive results via Meta Advertising

    See how we did it

    Rubies in the Rubble

    Supplementing supermarket sales with online conversions

    See how we did it

    Frank Porter

    Reviving Frank Porter: placing SEO at the core of their rebranding journey

    See how we did it

    Mixcloud

    Performance Max: Amplifying Mixcloud’s visual appeal for impressive results

    See how we did it

    PPC & Paid Media FAQs

    What is PPC?

    PPC is an acronym for pay-per-click, which describes a model for how paid ads might be charged. In the case of the PPC model, advertisers will deliver their ads via a platform (such as Google, Bing, Instagram and Linkedin etc) and have to pay a certain amount for each click on their ad.

    PPC is often used to talk about Google search advertising, which is one of the most popular forms of advertising using the PPC model.

    What is paid media?

    Typically we talk about three models:

    Paid Media: Any marketing investment wherein you pay to promote content. Common examples being paid search, paid social or paid ads.

    Owned Media: Assets owned by the company. For instance, your website, social media profiles etc.

    Earned Media: Exposure gained by others talking about your brand, for example, PR.

    How do PPC and paid media fit into a wider SEO strategy?

    Whilst separate marketing activities, PPC and paid media can be great support for an SEO campaign. There are many synergistic possibilities and getting them to work together may drive better results than could be achieved in isolation. SEO success can often take time to build. During this time, paid media can prove effective in driving more immediate traffic, allowing the opportunity to gather valuable keyword data and A/B testing of different elements to support long-term SEO. Further to this, paid media can be used to remarket to audiences first reached through SEO, targeting users at all stages of their journey.

    Our Experts

    Your PPC Team

    Alca Kara

    Senior Account Manager

    Isabella Wells

    Account Executive

    Kazuma Shimizu

    Account Executive

    Relevant glossary

    We’ve put together a handy glossary to ease you into the world of SEO.

    See More +

    Need help with your PPC?

    Call or send us an email today and we’ll make sure that you’re our next success story.