A conversion occurs on a website when a user performs an action which takes them further along the buying cycle. For example, a conversion could be requesting a quote, or simply buying your product outright. A business’s website should always be built with a view to having a good conversion rate.
Spam refers to a broad range of unwanted pop-ups, links, data and emails that we face in our daily interactions on the web. Spam’s namesake is, (now unpopular) luncheon meat that was often unwanted but ever present. Spam can be simply unwanted, but it can also be harmful, misleading and problematic for your website in a number of ways.
Retargeting or remarketing refers to any advertising approach that advertises to potential customers after they have had a first encounter with a business’ website. Retargeting is made possible by introducing a tracking device called a “cookie” that assigns a unique ID to a visitor. This allows subsequent ads to be selected based on the visitor’s history.
Event tracking, or action tracking, usually refers to the monitoring of interactions on a website beyond a simple web page load. Event tracking provides data on how visitors are engaging (or not engaging) with a website. Conversion tracking is a form of event tracking that refers specifically to an action representing either a transaction or a significant step towards one.