Our Pricing
Always competitive, always fair. Always focused on delivering you a positive return on investment.
Tailored work, tailored fees
No two SEO campaigns should be approached the same way, and it’s for this reason that ‘packages’ are not to be trusted.
When a potential new client enquires, we meticulously assess their unique requirements to be able to give a fair quote:
- What are their objectives and are they realistic?
- Who is their competition in search?
- Will we be working with a brand new website with little to no authority, or an established site going through its sixth migration with years of accumulated technical debt?
- Are there short-term wins we’ve identified which require a frontloading of resource?
- Will we be collaborating with any other internal teams or external partners on the project?
Due to these nuances of every different campaign, we do not offer “pricing packages” and create bespoke quotes for every enquiry. We will require a phone or in-person consultation before we are able to give you a quote. These are, of course, completely cost and obligation free.
Our approach to our work focuses on sustainable business growth, and it is in this capacity that we quote for work.
We believe that every business deserves the best. We look to build long term relationships with all of our clients and have a client retention rate that is the envy of the industry.
We know ourselves to be one of the most reasonably priced of the top tier agencies, and we will always quote you a fair fee to do the work properly. We’ll also be entirely transparent if we believe you’re better off not using an agency.
Why not give us a call? Because we have a lot of experience across multiple sectors working with different budgets, we’ll probably be able to give you a ballpark idea of what you might need to invest before we go away and finalise fees.
FAQs
What people ask about our pricing
Do you have a fixed contract length?
We believe in flexibility and adaptability, which is why we offer rolling monthly contracts. With a rolling contract, you have the freedom to make changes and adjust your resources as needed.
In addition to rolling monthly contracts, we also offer fixed-term, project-based contracts. If you have a specific project with a defined timeline, we can discuss and tailor the terms accordingly. This way, you have the option to work on a project-by-project basis, giving you even more control over your commitments.
Can you work to KPIs?
We believe in setting realistic, meaningful, and effective goals that align with your business objectives — and being held to account against those KPIs.
We are typically able to provide KPIs in the fourth month of a campaign at the earliest. This gives us long enough to gather essential data and insights that are crucial for setting accurate and tailored KPIs. We want to ensure that the KPIs we set for you are based on reliable information and provide a clear roadmap for success.
Are there any additional costs?
You will not be billed more than the cost of your retainer ex-VAT per month, and we don’t expect there to be any extras.
On rare occasions, we might recommend that extra budget be released to allow for a higher volume of work. For example, say we were working on a one-off content project that required additional UX input, but we didn’t want the UX input to delay the launch date of that content. In this instance, we might recommend that budget be temporarily increased to cover our increased resource requirements.
Rest-assured, nothing will be billed that hadn’t first been agreed in writing between both parties. Any additional services that may be added in future — for example, paid media management — would be billed additionally.
Do you outsource anything?
Our in-house strategy, PR, content and UX teams will handle approximately 95-99% of the work completed on your account.
We have a very small network of trusted third party collaborators, many of whom are previous Go Up employees and consistently deliver at the high levels that we expect of our in-house teams.
I have an in-house team you’d be working with, would that reduce my costs?
We value the importance of making the best use of your budget and resources. We understand that you may already have talented in-house teams, and we’re more than happy to collaborate with them to achieve optimal results.
The specific context of how we work with those teams will determine how it influences pricing. This would be discussed as part of your bespoke quote.
Do you offer pricing packages?
Not in the traditional sense of the word.
We don’t believe that successful long-term campaigns can be delivered within the constraints of a pre-agreed ‘package’.
Flexibility, adaptability, and the ability to be able to experiment with resource allocation on a month-by-month basis are always key to successful campaigns.
That said, we can and do offer ‘projects’. For example, a client might ask us to help them migrate their website to a new CMS. A project like this would have a beginning, middle and end with a pre-agreed list of deliverables, much like a package.
So, while we don’t offer SEO ‘packages’ that you may see being offered by other SEO practitioners, we offer something far more valuable: a personalised and strategic partnership that is entirely focused on achieving your specific objectives.
What is your cancellation/notice period?
Our cancellation/notice period is two full working months. This allows us to ensure a smooth transition and deliver the best possible service until the end of the campaign.
Simply send us an email requesting that the campaign get wrapped up, and we’ll complete that working month plus two further working months.
Can we pause rather than cancel?
Sometimes we allow clients to pause a campaign rather than cancel it. All we ask is that the client confirms in writing the date that they’ll be returning, and that the date is less than 3 calendar months from the last day of the campaign before the pause.
Just ask for a pause in writing and we’ll work until the end of that working month before starting the pause.
Ready to start planning your campaign?
If you are interested in hearing about our services and what we can do to help your business, we would love to hear from you.
Changing the Game
We’re on a mission to change the planet for the better by doing good work with good people.
How we’re doing it