10 mins
OpenSEO vs PPC: The pros, cons, and how they can complement each other in a search campaign
by Alca Kara
SEO Consultancy
Unlock your website’s potential with strategic SEO consultancy tailored to your ambitions
Elevate Your Strategy with Expert SEO Consultancy
We offer expert SEO consultancy, helping to identify the quick wins and long-term strategies that will get your website seen by the right audience.
Our consultants have decades of experience immersed in the SEO space. Having watched brands rise and fall victim to Google’s ever-elusive algorithm, we’re well-versed in the art of search engine marketing. We know what makes users tick, click, and convert — plus the tricks of the trade to maximise SEO return on investment.
The simple fact is, if your website isn’t ranking on Google’s first page for relevant keywords, you’re missing out on countless prospective customers. By collaborating with industry-leading SEO consultants, you gain access to a range of optimisation strategies that will improve your website. Reap the benefits of increased visibility, higher web traffic, and boosted conversions — without needing to learn the technical ins and outs of search engine algorithms.
Our SEO consultancy services
Content. Technical. Local. Global. Our team is made up of SEO experts in every category, so no campaign is beyond our reach.
Strategic SEO Audits
Our consultants evaluate your website’s technical health and pinpoint on-page factors for improvement, from improper indexing to thin content.
Competitor Analysis
To outperform your competition, you need to understand their tactics. Our specialists assess your peers’ strategies to uncover new opportunities and gain a competitive advantage.
Keyword Research & Strategy
Keywords power your SEO strategy. We identify relevant terms to optimise content, improve visibility, and attract your target audience.
Customised SEO Roadmap
Each journey to the top of the search results differs. Our experts offer realistic SEO timelines, signposted by key goals and performance indicators.
Performance Tracking & Reporting
We constantly monitor our performance to hold ourselves accountable and refine our strategies, ensuring you take maximum ROI from your campaign.
On-Demand Consultations
Some questions can’t wait until your weekly check-in. Access expert digital marketing advice whenever you need it from your dedicated account manager.
Gay Times
Removing technical debt to unlock unprecedented levels of organic visibility
See how we did it
No.1 Living
Cracking Google Discover and organically generating 55% YTD direct revenue in 3 weeks
See how we did it
Pasta Evangelists
Creating informational resources to drive organic growth, engagement and subscription signups
See how we did it
Trade Nation
Elevating Trade Nation’s primary ranking position by 4,000% in just 9 months
See how we did it
Moving Mountains
Spearheading the Vegan revolution with tandem Veganuary campaigns
See how we did it
Gay Times
Removing technical debt to unlock unprecedented levels of organic visibility
See how we did it
No.1 Living
Cracking Google Discover and organically generating 55% YTD direct revenue in 3 weeks
See how we did it
Pasta Evangelists
Creating informational resources to drive organic growth, engagement and subscription signups
See how we did it
Trade Nation
Elevating Trade Nation’s primary ranking position by 4,000% in just 9 months
See how we did it
Moving Mountains
Spearheading the Vegan revolution with tandem Veganuary campaigns
See how we did itOur experts
Your SEO team
James Barber
Head of Strategy
Cecilia Redondo-Zaratiegui
Head of UX
Oliver Stainforth
Head of Content & PR
Goncalo Assuncao
Senior SEO Strategist
Nik Patel
Senior Account Manager
Alca Kara
Senior Account Manager
Ollie Perry
Senior Account Executive
Sam Moffatt
Senior Account Executive
Kazuma Shimizu
Account Executive
Pippa Woodruff
PR Manager
Fenella Breaks
PR Executive
Isabelle Rodney
PR & Content Intern
Hanna Farhan
PR & Content Intern
Sophie Harding
PR & Content Intern
Kat Francis-Duma
Content Executive
Alfie
Barketing Manager
Polly
Petwork Technician
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