Find the audience gap
Competitor research revealed that much of the existing trading content assumed significant prior knowledge. We identified an opportunity to make Trade Nation the more accessible choice for entry-level traders.
Trade Nation
24,789 new paying customers from organic search in 12 months, alongside 141% traffic growth
The brief
Turn trading searches into customers
Trade Nation entered an established financial trading market as a new brand with limited awareness, authority and trust.
The campaign needed to achieve two closely connected goals: build brand exposure and credibility through online PR, while increasing search visibility and earning authoritative links that could support organic growth.
A major focus was differentiating Trade Nation from competitors by making trading more accessible to beginners.
24,789new paying customers in 12 months
141%increase in website traffic
45%increase in organic conversions
The work
How we did it
Educational content
Created search-led resources designed to answer the questions novice traders were actually asking and build trust before they were ready to become customers.
Build something competitors didn’t have
Co-developed an interactive trading simulator that allowed beginners to practise trading without financial risk while learning complex concepts through accessible content.
Expert-led online PR
Positioned Trade Nation’s senior experts as commentators on financial, trading and business stories, increasing brand exposure and demonstrating genuine market expertise.
Online PR & link building
Used PR activity both to increase awareness and to earn authoritative editorial backlinks, strengthening Trade Nation’s ability to compete organically.
The results
See the results
24,789 new paying customers from organic search in 12 months, alongside 141% traffic growth
Organic traffic
24,789 new paying customers
The original objective was to generate at least 500 new paying customers from organic search within 12 months. The campaign generated 24,789.
141% growth in website traffic
The wider search and content strategy contributed to a 141% increase in website traffic.
45% more organic conversions
Organic conversions increased by 45%.
Domain Authority 0 → 50
Online PR and link acquisition increased Trade Nation’s Domain Authority from 0 to 50.
4,000% improvement in primary ranking position
Trade Nation’s primary ranking position improved by 4,000% within nine months.
Go Up is a leading SEO Agency in London. If you’d like to get a quote, please get in touch. We’d love to hear from you.
Testimonials
"Go Up improved our Google Search Engine visibility for competitive keywords, resulting in an increase in enquiries and sales. Their SEO service offers a mix of research, technical knowhow, UX, content marketing and online PR. A brilliant agency and highly recommended."
Recruitment Director
"We have worked with several different SEO agencies the last few years, and all have found that our product has a rather challenging-to-communicate value proposition, but Go Up has stood head and shoulders above the others. Besides being a pleasure to work with, they have delivered to their promises and provided much greater value than any of the others. I have zero hesitation recommending them"
VP Business Development
"Go Up has been proven to be a valuable and capable SEO Agency. Since the commencement of the campaign we have experienced a steady growth in our organic traffic in the range of 17% - 20% year over year, and an equal increase in rankings for our main keywords. They offer a holistic approach ranging from content marketing to technical SEO and always go the extra mile to deliver great results. They are highly recommended."
SEO & Content Marketing Manager
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