Digital PR Technical SEO

TRIP

A domain rating increase from 29 to 51 and positions #1 for key terms

Highlights

Keyword rankings for relevant terms that were on page 3 and below went on to achieve position #1

Digital PR helped TRIP’s overall domain rating increase from 29 to 51 over the course of the campaign

The Brief

TRIP CBD approached Go Up with a strong, pre-established foothold in the CBD drinks space, with a specific requirement to grow online visibility for their range of CBD oils, which was a far more competitive market segment. The goal was to increase sales of CBD oil through non-branded organic search. The solution was a three-pronged campaign made up of technical website enhancement, strategic content curation and digital PR.

The Solution

An initial technical audit helped Go Up to identify and tackle several technical shortcomings on TRIP’s Shopify website.

Whilst Go Up’s development team worked alongside TRIP’s to implement the technical enhancements, Go Up’s strategic content team got to work with a content audit that spanned TRIP’s website, competitors’ websites, and the overall search landscape. Armed with a thorough understanding of the CBD oil industry and TRIP’s position within it, Go Up were then able to create a content task-list that championed and improved upon existing content assets, removed or merged others, and identified obvious content gaps that needed filling to satisfy evolving user intents.

In addition, ongoing Digital PR ensured that landing pages key to the broader SEO strategy continued to benefit from an inbound flow of external authority – particularly the category and product pages.

The Results

1. Target product URLs and category hubs saw an exponential improvement in organic performance. Keyword rankings for relevant terms that were on page 3 and below went on to achieve position #1 for industry head terms – meaning TRIP were able to outrank market leaders, including the likes of Holland & Barrett. Terms that position #1 was achieved for included:

- ‘CBD oil’ – 984,000 monthly searches
- ‘buy CBD’ – 26,000 monthly searches
- ‘CBD drinks’ – 6,400 monthly searches

2. The ongoing onsite blog content helped shape the brand as an authority in the CBD space and allowed the website baseline organic traffic to continue growing through evergreen SEO blog content.

3. Go Up’s Digital PR work helped TRIP’s overall domain rating increase from 29 to 51 over the course of the campaign.

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Testimonials

"We recommend Go Up as a committed, motivated and effective search marketing agency. We have seen a considerable increase in organic traffic since the outset of the campaign. This has resulted in a significant increase in enquiries and sales."

Timothy Block

Director

"Phenomenal progress… It’s very exciting to see search become such an integral part of our marketing mix"

Finn Lagun

Co-founder & CMO

"We chose Go Up as our SEO agency for a simple reason: they feature at the top of search results when you’re googling London SEO agencies! They have backed this up by becoming a key partner for us and have delivered excellent results that have surpassed our own expectations – our number of organic visitors has grown by 219% since we started working with them. Great ability to combine an on-point strategy with quality service, we consider them to be a key part of the team."

Richard Simpson

Chief Operating Officer

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