Find the right audience
Identified the searches being made by relevant potential customers, even where those searchers did not yet know that Adsum’s particular solution existed.
The brief
Make Adsum visible for priority tax searches
Adsum came to Go Up with a new website and a distinctive proposition, but very little non-branded search visibility.
We identified searches made by people who could benefit from Adsum’s offering, then built pages that introduced the product in the context of those searches.
833%increase in first-page rankings
Page onefor priority terms, from unranked
Outrankedmajor government and industry resources
“We collaborated with GoUp for just over a year and are grateful for all their contributions. Their team was both supportive and well-informed, easy to get hold of and easy to communicate with…”
Max Addison , Data | Software Engineer
The work
How we did it
Intent-led landing pages
Created dedicated landing pages around specific, commonly searched contexts in which Adsum’s product could solve a genuine user need.
Explain the proposition
Used focused content to make a complex product easier to understand while connecting each landing page to the needs behind the search.
Search-led routes through the site
Designed pages to intercept relevant searches and naturally introduce users to Adsum’s solution.
The results
See the results
833% increase in first-page keyword rankings in the first 12 months
833% more first-page keywords
The total number of keywords ranking on page one increased by 833% in the first 12 months.
Page one for “VAT refund HMRC”
“VAT refund HMRC” moved from unranked to the first page.
+27 positions for “VGTR”
Visibility for “VGTR” improved by 27 positions.
Page one for “film tax credits”
“Film tax credits” moved from unranked to the first page.
Outranking major organisations
For a core product area, Adsum achieved visibility above both the British Film Commission and UK Government websites.
Page one for “tax credit loan”
“Tax credit loan” moved from unranked to the first page.
Go Up is a leading SEO Agency in London. If you’d like to get a quote, please get in touch. We’d love to hear from you.
Testimonials
"Go Up improved our Google Search Engine visibility for competitive keywords, resulting in an increase in enquiries and sales. Their SEO service offers a mix of research, technical knowhow, UX, content marketing and online PR. A brilliant agency and highly recommended."
Recruitment Director
"We have worked with several different SEO agencies the last few years, and all have found that our product has a rather challenging-to-communicate value proposition, but Go Up has stood head and shoulders above the others. Besides being a pleasure to work with, they have delivered to their promises and provided much greater value than any of the others. I have zero hesitation recommending them"
VP Business Development
"We would like to thank you and everyone at Go Up for being so helpful over the past year! The service your team has provided has been excellent."
Content Manager
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