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    We cook up exceptional food and drink marketing campaigns that help our clients devour the competition.

    We have built exceptional PR and SEO campaigns for brands across the food and drink space: from famous food delivery services to some of the largest alcohol brands in the world. We’ve worked with coffee, kombucha, and CBD drinks businesses, through to cookery schools, wellness brands and specialist wine cellars. This breath of experience of what works in food and drink marketing makes us the perfect partner to help drive your brand’s PR and SEO success.

    As a leading PR and SEO agency, we know that SEO for alcohol brands and food and drink companies is not one single thing. It’s the combination of exceptional, optimised copy, tailored to your target audience profile. PR and backlinks from the biggest news and lifestyle publications in the world, as well as niche food or alcohol specific trade press, to boost visibility and authority. Incredible site experiences to supercharge UX and conversions and show Google that visitors love your site. Technical SEO to remove technical debt and create a site structure that enables lasting organic growth. Combined, this gets your brand talked about in all the right places, and ranking highly in Google search.

    Whatever it is you require, whether it’s our full range of services or a more targeted approach, Go Up can deliver.

    Spotlight

    A pandemic-proof plan. Creating informational resources to drive organic growth, engagement and subscription signups

    How did we do it?

    Spotlight

    Cracking Google Discover and organically generating 55% YTD direct revenue in just 3 weeks

    How did we do it?

    Spotlight

    Using SEO to boost subscription sign-ups for an online cheesemonger

    How did we do it?

    Spotlight

    Navigating success with strategic precision and solidifying TRIP’s position as an industry leader

    How did we do it?

    Trusted by Companies Transforming
    the Food and Drink Industry

    We specialise in helping our clients become recognised as leading authorities in their respective verticals and strategically positioning their brands as pioneers leading the food and drink revolution.

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    Case Studies

    Applying the right resources to the right campaign

    Pasta Evangelists

    Creating informational resources to drive organic growth, engagement and subscription signups

    See how we did it

    No.1 Living

    Cracking Google Discover and organically generating 55% YTD direct revenue in 3 weeks

    See how we did it

    The Cheese Geek

    Using SEO to boost subscription sign-ups for an online cheesemonger

    See how we did it

    TRIP

    A domain rating increase from 29 to 51 and positions #1 for key terms

    See how we did it

    Pasta Evangelists

    Creating informational resources to drive organic growth, engagement and subscription signups

    See how we did it

    No.1 Living

    Cracking Google Discover and organically generating 55% YTD direct revenue in 3 weeks

    See how we did it

    The Cheese Geek

    Using SEO to boost subscription sign-ups for an online cheesemonger

    See how we did it

    TRIP

    A domain rating increase from 29 to 51 and positions #1 for key terms

    See how we did it

    Our approach to food and drink SEO

    No two Go Up marketing campaigns are the same. However, we follow the steps below to get the most out of our partnerships:

    Initial Consultation

    The first step in every potential partnership is an initial consultation. This allows us to get to know each other and establish the brand’s goals for a campaign.

    Whether via email, a phone or video call or an in-person meeting,every consultation is free and confidential.

    We’ll spend time studying their brief so we can learn more about the brand and what’s important to it, with the aim of getting the campaign underway as soon as possible.

    Research & Analysis

    Go Up takes pride in the in-depth research we undertake into each one of our clients’ businesses, target audiences and search landscapes. Being aware of the bigger picture is essential in SEO.

    From comprehensive website audits to detailed consumer behaviour analysis, we extract hard data to remove any potential barriers to growth and understand how potential customers are searching for a client’s product or service online.

    All of this enables us to create the most effective, results-oriented campaign for our food and drink clients.

    Implementation & Refinement

    Our extensive use of data enables us to assess things like content performance and changes in user behaviour, allowing us to adapt the campaign if needed.

    Even if we do achieve good results and improve visibility for relevant search terms, it doesn’t mean that our work is over. We’ll regularly assess how users interact with a given page to determine if there are any further opportunities to improve user journey and touchpoints to generate sales.

    Put simply, resting on our laurels isn’t something we entertain at Go Up.

    Why should you choose Go Up?

    Go Up has delivered incredible results for business across the food and drinks space. We know how to get your brand performing, and we'll work tirelessly to do so.

    The search engine algorithms and media landscape is constantly evolving, and never wait for agencies to catch up. At Go Up, a genuine love of search marketing and media means that we always stay ahead of the curve.

    Combine this with our ambitious KPIs, excellent communication, and — of course — our team’s love and knowledge of everything food and drink, and you’ll understand why we’re so popular with brands within the sector.

    Food & Drink SEO FAQs

    How does Go Up work with clients?

    At Go Up, we like to be more than just your outsourced partner. We become an extension of your team that is just invested in your success as you are. 

    To do so, we will immerse ourselves in your brand, getting under the skin of your values and vision, as well your audience and industry. This allows us to develop bespoke strategies that are aligned to your exact needs and actively contribute to your growth. 

    Our relationship certainly isn’t one way, however, and we strive to foster a collaborative environment where your insights and expertise are highly valued. By combining your industry insights with our digital expertise, we can deliver the best results for your business. 

    Are there any food and drink companies you won’t work with?

    Go Up is committed to sustainability and bringing about changes that help save our planet. Consequently, we aim to work with green innovators and those supporting other good causes.

    This ethos means that, unfortunately, we do not work with food and drink companies that are heavily involved in the meat industry or actively employ or promote unsustainable practices generally.

    How much do food and drink SEO campaigns cost?

    How much an ecommerce food brand like yours should spend on SEO depends on various factors, such as your existing website performance, how competitive your sub-sector is, and the exact results you want to achieve.

    What we can assure you is that Go Up will help you keep SEO costs as low as possible. Don’t just take our word for it though. Feel free to contact us for a complimentary consultation, during which we can provide you with an estimated cost range.

    Our experts

    Your Food & Drink Team

    James Barber

    Head of Strategy

    Cecilia Redondo-Zaratiegui

    Head of UX

    Oliver Stainforth

    Head of Content & PR

    Goncalo Assuncao

    Senior SEO Strategist

    Alca Kara

    Senior Account Manager

    Sam Moffatt

    Account Manager

    Kazuma Shimizu

    Senior Account Executive

    Olivia Bennett

    PR Account Director

    Pippa Woodruff

    PR Manager

    Fenella Breaks

    Senior PR Executive

    Hanna Farhan

    PR & Content Executive

    Sophie Harding

    PR & Content Executive

    Kat Francis-Duma

    Senior PR & Content Executive

    Alfie

    Barketing Manager

    Polly

    Petwork Technician

    Relevant glossary

    We've put together a handy glossary to ease you into the world of SEO.

    See More +

    Need help with your food and drink marketing?

    Call or send us an email today and we'll make sure that you're our next success story.

    Technical Glossary

    We’ve put together a handy glossary to ease you into the world of SEO.

    Take a look

    Meet the Team

    We’re exceedingly proud to work with such a talented bunch.

    Get to know us