10 mins
OpenSEO vs PPC: The pros, cons, and how they can complement each other in a search campaign
by Alca Kara
Food & Drink Marketing Agency
Feed your appetite for digital growth with Go Up across SEO, PR, content marketing and UX
We cook up exceptional food and drink marketing campaigns that help our clients devour the competition.
We have built exceptional PR and SEO campaigns for brands across the food and drink space: from famous food delivery services to some of the largest alcohol brands in the world. We’ve worked with coffee, kombucha, and CBD drinks businesses, through to cookery schools, wellness brands and specialist wine cellars. This breath of experience of what works in food and drink marketing makes us the perfect partner to help drive your brand’s PR and SEO success.
As a leading PR and SEO agency, we know that SEO for alcohol brands and food and drink companies is not one single thing. It’s the combination of exceptional, optimised copy, tailored to your target audience profile. PR and backlinks from the biggest news and lifestyle publications in the world, as well as niche food or alcohol specific trade press, to boost visibility and authority. Incredible site experiences to supercharge UX and conversions and show Google that visitors love your site. Technical SEO to remove technical debt and create a site structure that enables lasting organic growth. Combined, this gets your brand talked about in all the right places, and ranking highly in Google search.
Whatever it is you require, whether it’s our full range of services or a more targeted approach, Go Up can deliver.
Trusted by Companies Transforming the Food and Drink Industry
We specialise in helping our clients become recognised as leading authorities in their respective verticals and strategically positioning their brands as pioneers leading the food and drink revolution.
Pasta Evangelists
Creating informational resources to drive organic growth, engagement and subscription signups
See how we did it
No.1 Living
Cracking Google Discover and organically generating 55% YTD direct revenue in 3 weeks
See how we did it
The Cheese Geek
Using SEO to boost subscription sign-ups for an online cheesemonger
See how we did it
Pasta Evangelists
Creating informational resources to drive organic growth, engagement and subscription signups
See how we did it
No.1 Living
Cracking Google Discover and organically generating 55% YTD direct revenue in 3 weeks
See how we did it
The Cheese Geek
Using SEO to boost subscription sign-ups for an online cheesemonger
See how we did it
Our approach to food and drink SEO
No two Go Up marketing campaigns are the same. However, we follow the steps below to get the most out of our partnerships:
Initial Consultation
The first step in every potential partnership is an initial consultation. This allows us to get to know each other and establish the brand’s goals for a campaign.
Whether via email, a phone or video call or an in-person meeting,every consultation is free and confidential.
We’ll spend time studying their brief so we can learn more about the brand and what’s important to it, with the aim of getting the campaign underway as soon as possible.
Research & Analysis
Go Up takes pride in the in-depth research we undertake into each one of our clients’ businesses, target audiences and search landscapes. Being aware of the bigger picture is essential in SEO.
From comprehensive website audits to detailed consumer behaviour analysis, we extract hard data to remove any potential barriers to growth and understand how potential customers are searching for a client’s product or service online.
All of this enables us to create the most effective, results-oriented campaign for our food and drink clients.
Implementation & Refinement
Our extensive use of data enables us to assess things like content performance and changes in user behaviour, allowing us to adapt the campaign if needed.
Even if we do achieve good results and improve visibility for relevant search terms, it doesn’t mean that our work is over. We’ll regularly assess how users interact with a given page to determine if there are any further opportunities to improve user journey and touchpoints to generate sales.
Put simply, resting on our laurels isn’t something we entertain at Go Up.
Why should you choose Go Up?
Go Up has delivered incredible results for business across the food and drinks space. We know how to get your brand performing, and we'll work tirelessly to do so.
The search engine algorithms and media landscape is constantly evolving, and never wait for agencies to catch up. At Go Up, a genuine love of search marketing and media means that we always stay ahead of the curve.
Combine this with our ambitious KPIs, excellent communication, and — of course — our team’s love and knowledge of everything food and drink, and you’ll understand why we’re so popular with brands within the sector.
Food & Drink SEO FAQs
How does Go Up work with clients?
At Go Up, we like to be more than just your outsourced partner. We become an extension of your team that is just invested in your success as you are.
To do so, we will immerse ourselves in your brand, getting under the skin of your values and vision, as well your audience and industry. This allows us to develop bespoke strategies that are aligned to your exact needs and actively contribute to your growth.
Our relationship certainly isn’t one way, however, and we strive to foster a collaborative environment where your insights and expertise are highly valued. By combining your industry insights with our digital expertise, we can deliver the best results for your business.
Are there any food and drink companies you won’t work with?
Go Up is committed to sustainability and bringing about changes that help save our planet. Consequently, we aim to work with green innovators and those supporting other good causes.
This ethos means that, unfortunately, we do not work with food and drink companies that are heavily involved in the meat industry or actively employ or promote unsustainable practices generally.
How much do food and drink SEO campaigns cost?
How much an ecommerce food brand like yours should spend on SEO depends on various factors, such as your existing website performance, how competitive your sub-sector is, and the exact results you want to achieve.
What we can assure you is that Go Up will help you keep SEO costs as low as possible. Don’t just take our word for it though. Feel free to contact us for a complimentary consultation, during which we can provide you with an estimated cost range.
Our experts
Your Food & Drink Team
James Barber
Head of Strategy
Cecilia Redondo-Zaratiegui
Head of UX
Oliver Stainforth
Head of Content & PR
Goncalo Assuncao
Senior SEO Strategist
Alca Kara
Senior Account Manager
Sam Moffatt
Account Manager
Kazuma Shimizu
Senior Account Executive
Olivia Bennett
PR Account Director
Pippa Woodruff
PR Manager
Fenella Breaks
Senior PR Executive
Hanna Farhan
PR & Content Executive
Sophie Harding
PR & Content Executive
Kat Francis-Duma
Senior PR & Content Executive
Alfie
Barketing Manager
Polly
Petwork Technician
Need help with your food and drink marketing?
Call or send us an email today and we'll make sure that you're our next success story.
Technical Glossary
We’ve put together a handy glossary to ease you into the world of SEO.
Take a look