Early in 2011, Google launched Panda, a search results algorithm which filtered out websites with thin, low quality content. This was the start of a series of major quality control checks. Google Panda stripped search results pages (SERPs) of poorly constructed, spammy content, enabling higher quality websites to rise to the top.
Also known as ‘rich results’, rich answers are becoming increasingly important to SEO as Google users are coming to rely on them for both quick answers to quick questions and breakdowns of complex topics. Google is constantly shifting and evolving, its developers coming up with new and intuitive ways to display answers to users’ search queries.
Google Analytics defines bounce rate as the percentage of sessions in which a user left your site from the page through which they entered it, without interacting with it. Not only does a high bounce rate indicate that a business has lost a number of conversion opportunities, but there’s been evidence to suggest that high bounce rates can damage a website’s search visibility.
Hummingbird is a search algorithm used by Google. It was first introduced in August 2013, to replace the previous Caffeine algorithm, and affects about 90% of Google searches. Hummingbird is a brand new engine, but one that continues to use some of the same parts of the old, like Panda and Penguin. In terms of what Google is trying to do with this new engine, very little has changed—the focus is still on quality.
Google Penguin is an algorithm update that was first announced in April 2012. The update aimed to reduce web spam, penalising websites that violated Google’s Webmaster Guidelines by using black hat techniques to obtain links and manipulate search engine rankings. It also rewarded websites with high quality link profiles.
The Knowledge Graph is Google’s system for organising information about millions of well-known entities: people, places, and organisations, to build a map of how information is interconnected. It’s a knowledge base used by Google to enhance its search results with the use of human language technology and the semantic web.
Controlling internal link juice As discussed in Link Metrics, Link Juice is the amount of positive ranking factor that a link passes from one page to the next. A website has an overall Domain Rank. This is the total amount of positive link metrics associated with a website as a whole. The Domain Rank is […]