How to comply with Google’s YMYL Guidelines for SEO
To comply with the YMYL guidelines and improve search performance, webmasters of YMYL websites should consider the following strategies:
Showcase experience, expertise, authority, and trustworthiness in all aspects of your website. Highlight the qualifications and experience of authors, include comprehensive and accurate information, and build trust through testimonials, reviews, and user feedback.
Create High-Quality Content:
Invest in producing high-quality, well-researched content that addresses user needs. Focus on providing valuable and accurate information that helps users make informed decisions. Google says to ask yourself the following questions when creating content:
Content and quality questions
- Does the content provide original information, reporting, research, or analysis?
- Does the content provide a substantial, complete, or comprehensive description of the topic?
- Does the content provide insightful analysis or interesting information that is beyond the obvious?
- If the content draws on other sources, does it avoid simply copying or rewriting those sources, and instead provide substantial additional value and originality?
- Does the main heading or page title provide a descriptive, helpful summary of the content?
- Does the main heading or page title avoid exaggerating or being shocking in nature?
- Is this the sort of page you’d want to bookmark, share with a friend, or recommend?
- Would you expect to see this content in or referenced by a printed magazine, encyclopedia, or book?
- Does the content provide substantial value when compared to other pages in search results?
- Does the content have any spelling or stylistic issues?
- Is the content produced well, or does it appear sloppy or hastily produced?
- Is the content mass-produced by or outsourced to a large number of creators, or spread across a large network of sites, so that individual pages or sites don’t get as much attention or care?
- Does the content present information in a way that makes you want to trust it, such as clear sourcing, evidence of the expertise involved, background about the author or the site that publishes it, such as through links to an author page or a site’s About page?
- If someone researched the site producing the content, would they come away with an impression that it is well-trusted or widely-recognised as an authority on its topic?
- Is this content written by an expert or enthusiast who demonstrably knows the topic well?
- Does the content have any easily-verified factual errors?
Maintain Relevance and Freshness:
Regularly update your content to ensure its relevance and accuracy. Stay up-to-date with the latest developments in your industry and incorporate new information into your articles or blog posts.
Improve User Experience: Enhance the user experience of your website by ensuring fast loading times, mobile responsiveness, intuitive navigation, and an overall pleasant browsing experience. Optimise your site structure and make information easy to find.
Earn Backlinks from Authoritative Sources:
Seek opportunities to earn backlinks from reputable and authoritative websites in your industry. Engage with journalists and reporters to provide expert insights or commentary, which can lead to valuable backlinks from high-impact financial newspapers and other authoritative publications.
Add contact details to your website:
If a company is hard to contact, in Google’s eyes that makes it less trustworthy. Make sure that these contact details are more than just a form, and that they are contained somewhere easily accessible, ideally through the main site navigation and through prominent calls to action.