10 mins
OpenSEO vs PPC: The pros, cons, and how they can complement each other in a search campaign
by Alca Kara
Fintech Marketing Agency
Drive traffic, engagement and lead conversion across the web with Go Up
We use our wealth of digital marketing expertise to help our fintech clients profit.
We’ve built industry defining PR and SEO Strategies for clients across the Fintech space. Our client list has included world famous payment providers, SaaS tax and accounting softwares, internationally renowned trading and cryptocurrency platforms, corporate spend management companies, mobile-first banks and online insurers. We’ve built relationships with some of the world’s most exciting fintechs that are leading the charge on defining tomorrow. This know-how of what works in fintech SEO makes us the ideal partner to drive your finance or software business forward.
As one of London’s leading SEO agencies, we have exceptional experience helping fintechs achieve their search visibility targets, catalysing growth, reaching new audiences and giving them a competitive edge. The outstanding results and case studies that we have earned within the space make us London’s go-to Fintech SEO Agency.
Our content marketing team has a wealth of financial and tech experience, writing finely tuned copy that resonates with your target demographics. We combine this with our specialist fintech PR, building industry leading, visibility boosting backlinks from specialist publications such as Bloomberg, Fortune, FT and Wired. Our UX design services and conversion rate optimisation improve rankings and maximise the value of each site visitor by pushing them down the conversion funnel to the point of sale. And our technical team makes sure that your site is pitch perfect for Googlebot to crawl and interpret.
Trusted by Companies Leading the Fintech Revolution
Our expertise lies in establishing our clients as industry thought leaders and strategically positioning their brands at the forefront of trending topics
Adsum
An 833% increase in total number of keywords ranking on page 1 in the first 12 months
See how we did it
Cardlay
Boosting brand awareness and trust through a strategic digital PR campaign
See how we did it
Adsum
An 833% increase in total number of keywords ranking on page 1 in the first 12 months
See how we did it
Cardlay
Boosting brand awareness and trust through a strategic digital PR campaign
See how we did itOur approach to SEO for financial services
Every fintech digital marketing campaign is different, however, we always follow the steps below to get the most out of our partnerships:
Initial consultation
The starting point of any potential partnership is an initial discussion. This gives us and a prospective client the opportunity to acquaint ourselves with one another, and establish their goals for a campaign.
Regardless of whether it’s conducted via email, a phone or video call, or an in-person meeting, each consultation is complimentary and confidential.
We will then thoroughly examine their project brief, enabling us to gain deeper insights into the brand and its core values, with the goal of starting the campaign as quickly as possible.
Research & Analysis
Performing comprehensive research into each one of our clients’ businesses, target audiences and search landscapes is crucial to a successful finance marketing campaign.
From undertaking extensive website audits to pinpoint any problems that could be thwarting progress, to performing consumer research to learn how potential customers are searching for our client’s products or service online, we extract hard data to harness going forward.
All of this allows us to create the most effective, results-oriented campaign for our fintech clients.
Implementation & Refinement
By using data so extensively, we’re able to quickly and accurately gauge things like content performance and changes in searcher behaviour on our client’s website, enabling us to adapt the campaign if required.
However, even when we achieve goals like securing first page visibility for relevant search terms, that doesn’t mean the job is over. We’ll frequently monitor how users interact with that page to work out if there are any further opportunities to convert users.
Put simply, complacency isn’t something we accept at Go Up.
Why should you choose Go Up?
Our Fintech PR and SEO campaigns have won us awards and nominations from some of the most prestigious institutions. And our campaign results are simply outstanding.
Our deep knowledge of the finance and tech sectors, and our experience gaining results within competitive search and media landscapes has made us your go-to.
We’ve got finance and tech clients ranking well in Google search for some of the most difficult to reach keywords. We’ve worked with the established giants and the disruptor brands, creating campaigns for each that has changed the game. Put simply, tell us who you want to reach, and we’ll find a way to reach them.
Fintech Marketing and SEO FAQs
How does Go Up like to work?
At Go Up, we don’t want to be just another fintech marketing agency you outsource to. We look to become an extension of your team, fully invested in your success.
To achieve this, we delve deep into your business, immersing ourselves in your values, vision, target audience, and industry. This comprehensive understanding enables us to develop customised strategies that meet your precise needs and actively play a role in your growth.
Our relationship is far from one-sided, and we actively seek to cultivate a collaborative environment where your insights and expertise hold immense value. By combining your industry knowledge with our digital proficiency, we can deliver outstanding outcomes for your brand.
Are there any fintechs you won’t work with?
Go Up’s ethos is to do good work for good people, meaning we aim to partner with businesses that are actively making a difference in the world — sustainably-speaking or otherwise.
When it comes to fintech and financial services SEO, we therefore avoid working with companies that may be considered exploitative, such as payday loan businesses, for example. If you’re unsure whether you’d be a good fit for us, we’re happy to clarify things for you — just get in touch.
How much do fintechs typically pay for SEO?
How much a fintech like yours pays for SEO depends on various factors, including the scope of the project, the current state of your website and your competition.
What we can tell you sure is that Go Up has some of the most competitive pricing around. Don’t believe us? Feel free to give us a call for a free consultation, where we’ll likely be able to give you a ballpark figure.
Our experts
Your Fintech Team
James Barber
Head of Strategy
Cecilia Redondo-Zaratiegui
Head of UX
Oliver Stainforth
Head of Content & PR
Goncalo Assuncao
Senior SEO Strategist
Alca Kara
Senior Account Manager
Sam Moffatt
Account Manager
Kazuma Shimizu
Senior Account Executive
Olivia Bennett
PR Account Director
Pippa Woodruff
PR Manager
Fenella Breaks
Senior PR Executive
Hanna Farhan
PR & Content Executive
Sophie Harding
PR & Content Executive
Kat Francis-Duma
Senior PR & Content Executive
Alfie
Barketing Manager
Polly
Petwork Technician
Need help with your fintech marketing?
Call or send us an email today and we'll make sure that you're our next success story.
Technical Glossary
We’ve put together a handy glossary to ease you into the world of SEO.
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