Expert commentary
Positioned Cardlay’s CEO as an expert commentator across relevant financial, technology and business stories, increasing exposure while creating opportunities to earn authoritative links.
Cardlay
Building brand exposure while earning authoritative links to strengthen SEO
The brief
Build Cardlay’s search presence
Cardlay is a commercial payment platform provider. They wanted their online PR campaign to achieve two things: increase exposure and awareness of the Cardlay brand, while earning high-quality links from authoritative publications to support its wider SEO performance.
The campaign also needed to communicate the security of Cardlay’s platform, demonstrate its market expertise and raise the profile of its work around sustainability.
The Timescoverage secured
Raconteurcoverage secured
Linksfrom authoritative coverage supporting SEO
The work
How we did it
Sustainability positioning
Built stories around Cardlay’s ambition to reduce the carbon footprint of the payments industry, giving journalists a distinctive angle and Cardlay a stronger voice within the market.
Topical PR
Monitored relevant news themes and placed Cardlay into live industry conversations through expert commentary and opinion pieces.
Targeted media outreach
Identified publications relevant to Cardlay’s customers and built relationships with journalists covering commercial payments, fintech and business.
Online PR & link building
Used the PR campaign not only to generate brand exposure, but to secure high-quality backlinks from authoritative publications and strengthen Cardlay’s wider SEO authority.
The results
See the results
Building brand exposure while earning authoritative links to strengthen SEO
Coverage in The Times
Cardlay secured exposure and an authoritative link from one of the UK’s most prominent national publications.
Coverage in Raconteur
The campaign placed Cardlay within high-profile business and financial coverage.
Leading fintech coverage
Cardlay also appeared across publications including Finextra, FF News, The Fintech Times, The Paypers, FinTech Magazine, Finance Digest and Retail Banker International.
Exposure and SEO authority
The campaign combined traditional PR outcomes, including greater visibility, credibility and brand awareness, with authoritative backlinks that supported Cardlay’s wider organic search strategy.
Go Up is a leading SEO Agency in London. If you’d like to get a quote, please get in touch. We’d love to hear from you.
Testimonials
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VP Business Development
"Go Up improved our Google Search Engine visibility for competitive keywords, resulting in an increase in enquiries and sales. Their SEO service offers a mix of research, technical knowhow, UX, content marketing and online PR. A brilliant agency and highly recommended."
Recruitment Director
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Content Manager
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