Content audit
Audited Loan.co.uk’s existing content to understand why useful material was failing to generate the organic visibility it should.
The brief
Help more borrowers find loan.co.uk
Loan.co.uk was competing for search visibility against household names including GoCompare, Compare the Market and MoneySuperMarket.
The site had established some organic visibility and already contained a significant amount of useful content, but relatively little of that visibility translated into page-one rankings.
Our goal was to make better use of that existing content and substantially increase first-page search visibility.
253.6%more estimated monthly organic traffic
120%more top-ten organic rankings
167%increase in first-page keywords
+46 positions for “second charge mortgage calculator”+31 positions for “home improvement loan”
The work
How we did it
Search intent
Identified a valuable gap where searches appeared informational but the underlying audience also demonstrated strong potential to convert.
Content architecture
Integrated existing content more effectively into the wider site architecture, giving search engines and users clearer pathways through the site.
User experience
Reviewed content around user satisfaction as well as rankings, ensuring pages properly addressed what people were actually searching for.
Keyword optimisation
Refined content around the language and search behaviour of priority audiences to improve visibility for commercially valuable terms.
The results
See the results
167% more first-page keyword rankings in one year
Organic traffic
Search rankings
253.6% more estimated monthly organic traffic
Ahrefs estimated organic traffic rose from 1,693 at the start of the measured period to 5,986 at its end.
120% more top-ten organic rankings
Keywords in positions 1–10 rose from 180 to 396. Within that total, positions 1–3 grew from 98 to 176 (+79.6%), while positions 4–10 grew from 82 to 220 (+168.3%).
167% more first-page keywords
The total number of keywords ranking on page one increased by 167% in the first 12 months.
+46 positions
“Second charge mortgage calculator” climbed 46 positions.
+31 positions
“Home improvement loan” climbed 31 positions.
+19 positions
The highly competitive term “loan” improved by 19 positions.
+11 positions for ‘homeowner loans uk’
‘Homeowner loans uk’ climbed 11 positions.
Go Up is a leading SEO Agency in London. If you’d like to get a quote, please get in touch. We’d love to hear from you.
Testimonials
"Go Up has been proven to be a valuable and capable SEO Agency. Since the commencement of the campaign we have experienced a steady growth in our organic traffic in the range of 17% - 20% year over year, and an equal increase in rankings for our main keywords. They offer a holistic approach ranging from content marketing to technical SEO and always go the extra mile to deliver great results. They are highly recommended."
SEO & Content Marketing Manager
"Our partnership with Go Up was a long and successful one. Working with a like-minded, sustainable business was important to both of us, and the astronomic results of the campaign only reinforced the positive impact the agency made"
Head of Marketing & Bids
"Go Up improved our Google Search Engine visibility for competitive keywords, resulting in an increase in enquiries and sales. Their SEO service offers a mix of research, technical knowhow, UX, content marketing and online PR. A brilliant agency and highly recommended."
Recruitment Director
"Working with Go Up has been a joy! Their excellent knowledge and diligent approach has resulted in some excellent improvements on our sites across all metrics. Thanks all for your hard work!"
Managing Director
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