It has been said that reputation takes a lifetime to build, but just minutes to ruin.
In today’s digital world, reputation is critical and Google is king. The Internet has an incredible capacity to spread information, but much of this is unfair, unreasonable or poorly researched.
It’s all too easy for one disgruntled blogger or unscrupulous journalist to cause damage to a business with an angry, one sided or exaggerated blog post or review, ruining its online reputation indefinitely. Over 90% of people will Google a business before financially engaging with it. Negative search results often lead to a lack of trust in your brand, and thus reduced sales.
If unfair negative reviews, articles or forum postings are damaging your brand, then part of your digital strategy should include some measure of online reputation management.
Our team uses a combination of positive PR generation and reverse search engine optimisation tactics to push negative publicity away from the first two pages of the search results, giving your business the best possible chance at recovering its reputation and sales volume.