PPC
PPC and CPC are often used interchangeably in the world of digital marketing, despite being very different concepts. We delve into what they are and how exactly they’re distinct from each other.
24th September, 2020
Content Marketing
Content calendars may have been thrown into disarray by the coronavirus pandemic, but the need for brands to connect with customers during this time is crucial. So how do you approach content marketing without seeming exploitative?
15th June, 2020
Content Marketing
In its mission to provide answers to user queries as quickly and accurately as possible, Google’s search result pages are becoming more sophisticated by the day. We breakdown all of the elements that make up a SERP.
22nd May, 2020
Technical SEO
Essential to international SEO success, the right website domain name structure will help you target international users, and appear higher up on regional search engine results. But which is best?
4th November, 2019
Local Search
Citation building makes it much easier for potential customers to find your business, and also present it as a reliable and trustworthy company. But if you’re neglecting this process, could you be hampering your local SEO potential?
1st October, 2019
Social Media
Modern businesses know that Instagram is a key digital marketing platform for conveying brand and attracting social engagement. But does Instagram also have SEO benefits that you may be overlooking?
5th August, 2019
Content Marketing
All good SEO campaigns aim to increase organic traffic, hoping that businesses will see a boost in profits as more customers visit the website. But what do you do if a rise in organic traffic doesn’t result in more sales leads after all?
17th June, 2019
Link Building
Quality always comes above quantity when it comes to backlinks, but too often websites fall foul of spammy link building practices. But how do you know if you have spammy links and what can be done to combat them?
17th September, 2018
Social Media
The debate over social media’s influence on how websites rank in Google keeps popping back up. We discuss the reasons social media does affect page rankings and how your business can leverage this for SEO purposes.
25th July, 2018
