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featured posts
Go Up campaign a winner of Google’s December core update

Our client, MN2S, was named as one of the top 10 global winners of Google’s December 2020 core update by Sistrix, one of the most reliable data companies who track Google’s search results. The campaign also gained coverage in the influential SEO news website, Search Engine Land.

What is the difference between PPC and CPC?

PPC and CPC are often used interchangeably in the world of digital marketing, despite being very different concepts. We delve into what they are and how exactly they’re distinct from each other.

Content Marketing In The Time of COVID-19

Content calendars may have been thrown into disarray by the coronavirus pandemic, but the need for brands to connect with customers during this time is crucial. So how do you approach content marketing without seeming exploitative?

All Categories
Technical SEO Link Building Local Search Content Marketing Social Media PPC Web Design
An illustration of a search results page with various different SERP features Content Marketing

Google SERP Features: The Complete Guide

In its mission to provide answers to user queries as quickly and accurately as possible, Google’s search result pages are becoming more sophisticated by the day. We breakdown all of the elements that make up a SERP.

22nd May, 2020 | by Laura Heffernan
Technical SEO

Subdomains vs ccTLDs: Which domain strategy is best for international expansion?

Essential to international SEO success, the right website domain name structure will help you target international users, and appear higher up on regional search engine results. But which is best?

4th November, 2019 | by Matthew Finn
Close up of an old, index tabbed address book with yellowing and furled pages, placed on a wooden table with light coming from left of frame and some shadow to the right. Local Search

How Important Are Citations In Local SEO?

Citation building makes it much easier for potential customers to find your business, and also present it as a reliable and trustworthy company. But if you’re neglecting this process, could you be hampering your local SEO potential?

1st October, 2019 | by Laura Heffernan
Taking a photo of a cup of coffee for Instagram Social Media

Can Instagram Be Used To Boost SEO Strategies?

Modern businesses know that Instagram is a key digital marketing platform for conveying brand and attracting social engagement. But does Instagram also have SEO benefits that you may be overlooking?

5th August, 2019 | by Laura Heffernan
A collection of antique toy cars Content Marketing

Why Is A Boost In Organic Traffic Not Increasing Sales?

All good SEO campaigns aim to increase organic traffic, hoping that businesses will see a boost in profits as more customers visit the website. But what do you do if a rise in organic traffic doesn’t result in more sales leads after all?

17th June, 2019 | by Laura Heffernan
Link Building

How To Identify Spammy Links And What To Do About Them

Quality always comes above quantity when it comes to backlinks, but too often websites fall foul of spammy link building practices. But how do you know if you have spammy links and what can be done to combat them?

17th September, 2018 | by Alex Wisgard
Social Media

Can Social Media And SEO Work Together To Boost Visibility?

The debate over social media’s influence on how websites rank in Google keeps popping back up. We discuss the reasons social media does affect page rankings and how your business can leverage this for SEO purposes.

25th July, 2018 | by Matthew Finn
fishing rod and three fish shaped baits Content Marketing

How To Tease Your Articles Without Clickbaiting

Writing a great headline can often be the hardest part of creating content. How do you capture the reader’s attention without giving too much away? We explain how to write the ideal headlines without resorting to clickbait.

10th July, 2018 | by Seetal Rihal
PPC

How To Integrate SEO & PPC In Marketing Strategies

Although PPC and SEO are two separate fields of search marketing, their objective is the same – to obtain visibility, traffic and revenue from search. We examine the ways in which PPC and SEO strategies can benefit each other.

21st June, 2018 | by Caroline Kloda
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  • Newer Posts
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    • 4th June, 2018

      How Many Words Should A Web Page Have (For SEO)?

    • 28th December, 2016

      How Does User Intent Change Between Desktop And Mobile?

    • 15th August, 2017

      How To Create Onsite Content That Doesn’t Compete With Your Other Pages

    • A collection of antique toy cars 17th June, 2019

      Why Is A Boost In Organic Traffic Not Increasing Sales?

    SEO For Experts Glossary

    Our search engine optimisation and inbound marketing in-depth glossary.

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    Meet The Authors
    Oliver Stainforth
    Head of Content

    Go Up’s resident David Attenborough enthusiast, I’m an SEO strategist with a journalism background and a keen eye for quality content.

    Seetal Rihal
    Senior Content Editor

    I love writing the weird stuff, finding new angles & ideas. Typically seen wearing classic band tees and glasses, often at festivals.

    Alex Wisgard
    Senior Content Editor

    Writer, content and social media planner, journalist, and general SEO person. Enjoys words, music, and most combinations of both.

    Laura Heffernan
    Senior Content Executive

    Content writer with an entertainment journalism background. A big fan of podcasts, pop culture, and contemporary literature.

    Matthew Finn
    Senior Content Executive

    Football fanatic, fan of alliteration. Likes to spend his free time keeping fit, gaming and exploring new places.

    Brianna Henderson
    Content Executive

    Creative writer with a copywriting background. Bookworm, writer of children’s fiction. Likes running, watching New Girl and collecting pins.

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