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featured posts
We’ve changed our name in recognition of our partner Forest Green Rovers, and their historic promotion to League One.

Forest Green Rovers are celebrating promotion to League One after drawing with Bristol Rovers 0-0 at Memorial Stadium.

Go Up wins two UK Culture Awards An image of the Go Up Team

We might be a humble digital marketing agency, but we’re on a mission to become one of the happiest places to work and in doing so, underpin each day with the good stuff. We’re exceedingly proud to have won two UK Culture Awards in this regard.

Image formats explained: When to use different image file types

Following on from our guide to image resolution, we’re taking a look at image formats and when each file type should be used. Too many times do we see poor quality and pixelated images ruin web pages. Read on to find out how to avoid these pitfalls.

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Spotlight Technical SEO Link Building Local Search Content Marketing Social Media PPC Web Design
Technical SEO

Go Up campaign a winner of Google’s December core update

Our client, MN2S, was named as one of the top 10 global winners of Google’s December 2020 core update by Sistrix, one of the most reliable data companies who track Google’s search results. The campaign also gained coverage in the influential SEO news website, Search Engine Land.

21st December, 2020 | by Oliver Stainforth
PPC

What is the difference between PPC and CPC?

PPC and CPC are often used interchangeably in the world of digital marketing, despite being very different concepts. We delve into what they are and how exactly they’re distinct from each other.

24th September, 2020 | by Matthew Finn
Content Marketing

Content Marketing In The Time of COVID-19

Content calendars may have been thrown into disarray by the coronavirus pandemic, but the need for brands to connect with customers during this time is crucial. So how do you approach content marketing without seeming exploitative?

15th June, 2020 | by Alex Wisgard
An illustration of a search results page with various different SERP features Content Marketing

Google SERP Features: The Complete Guide

In its mission to provide answers to user queries as quickly and accurately as possible, Google’s search result pages are becoming more sophisticated by the day. We breakdown all of the elements that make up a SERP.

22nd May, 2020 | by Laura Heffernan
Technical SEO

Subdomains vs ccTLDs: Which domain strategy is best for international expansion?

Essential to international SEO success, the right website domain name structure will help you target international users, and appear higher up on regional search engine results. But which is best?

4th November, 2019 | by Matthew Finn
Close up of an old, index tabbed address book with yellowing and furled pages, placed on a wooden table with light coming from left of frame and some shadow to the right. Local Search

How Important Are Citations In Local SEO?

Citation building makes it much easier for potential customers to find your business, and also present it as a reliable and trustworthy company. But if you’re neglecting this process, could you be hampering your local SEO potential?

1st October, 2019 | by Laura Heffernan
Taking a photo of a cup of coffee for Instagram Social Media

Can Instagram Be Used To Boost SEO Strategies?

Modern businesses know that Instagram is a key digital marketing platform for conveying brand and attracting social engagement. But does Instagram also have SEO benefits that you may be overlooking?

5th August, 2019 | by Laura Heffernan
A collection of antique toy cars Content Marketing

Why Is A Boost In Organic Traffic Not Increasing Sales?

All good SEO campaigns aim to increase organic traffic, hoping that businesses will see a boost in profits as more customers visit the website. But what do you do if a rise in organic traffic doesn’t result in more sales leads after all?

17th June, 2019 | by Laura Heffernan
Link Building

How To Identify Spammy Links And What To Do About Them

Quality always comes above quantity when it comes to backlinks, but too often websites fall foul of spammy link building practices. But how do you know if you have spammy links and what can be done to combat them?

17th September, 2018 | by Alex Wisgard
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      Content Marketing In The Time of COVID-19

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      Subdomains vs ccTLDs: Which domain strategy is best for international expansion?

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      Why Is A Boost In Organic Traffic Not Increasing Sales?

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