Content Marketing
Writing a great headline can often be the hardest part of creating content. How do you capture the reader’s attention without giving too much away? We explain how to write the ideal headlines without resorting to clickbait.
10th July, 2018
PPC
Although PPC and SEO are two separate fields of search marketing, their objective is the same – to obtain visibility, traffic and revenue from search. We examine the ways in which PPC and SEO strategies can benefit each other.
21st June, 2018
Content Marketing
Words. Every page needs them. But just how many are required to optimise a page for SEO while maintaining good user experience? We answer a topic businesses and SEO agencies often think about when creating web pages.
4th June, 2018
Content Marketing
When creating onsite content for your site, be it blogs or guides, you need to be careful not to create new content that competes with your other pages. Here are our five top tips to getting it right.
15th August, 2017
Content Marketing
If you’re writing for a blog, guide or webpage, you need that content to actually reach people. But how can you be sure you’re still reaping the SEO benefits of republishing your high-quality content elsewhere?
20th April, 2017
Technical SEO
Users search differently on desktop from how they do on mobile devices. But what are people looking for on each platform, and what is the best way for SEO practitioners to optimise accordingly?
28th December, 2016
Content Marketing
As one of the largest mediums in the world, email is still one of the best ways to share your brand’s content. If it isn’t already, you should make this part of your marketing campaign. Here’s why.
16th December, 2016
Social Media
No matter how much you know about Facebook advertising, it’s not a patch on what it knows about you. In the right hands it is a powerful marketing tool, and it’s one that every business needs to be aware of.
3rd December, 2016
Technical SEO
Mobile search is very different to desktop search. Most of us already know that mobile internet usage is huge. But is it huge enough to warrant becoming our primary concern in SEO and online marketing campaigns?
22nd November, 2016
