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featured posts
SEO For Shopify: Our Guide to Optimising Shopify Websites A comprehensive guide on how to optimise Shopify websites for SEO

Best SEO practices generally apply to all CMS platforms, but some considerations are unique to Shopify. We’ve compiled a comprehensive guide to help you to make the most of the platform’s built-in features and navigate its problem areas.

Go Up campaign a winner of Google’s December core update

Our client, MN2S, was named as one of the top 10 global winners of Google’s December 2020 core update by Sistrix, one of the most reliable data companies who track Google’s search results. The campaign also gained coverage in the influential SEO news website, Search Engine Land.

What is the difference between PPC and CPC?

PPC and CPC are often used interchangeably in the world of digital marketing, despite being very different concepts. We delve into what they are and how exactly they’re distinct from each other.

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Technical SEO Link Building Local Search Content Marketing Social Media PPC Web Design
PPC

How To Integrate SEO & PPC In Marketing Strategies

Although PPC and SEO are two separate fields of search marketing, their objective is the same – to obtain visibility, traffic and revenue from search. We examine the ways in which PPC and SEO strategies can benefit each other.

21st June, 2018 | by Caroline Kloda
Content Marketing

How Many Words Should A Web Page Have (For SEO)?

Words. Every page needs them. But just how many are required to optimise a page for SEO while maintaining good user experience? We answer a topic businesses and SEO agencies often think about when creating web pages.

4th June, 2018 | by Ian Aikman
Content Marketing

How To Create Onsite Content That Doesn’t Compete With Your Other Pages

When creating onsite content for your site, be it blogs or guides, you need to be careful not to create new content that competes with your other pages. Here are our five top tips to getting it right.

15th August, 2017 | by Nick Gomez
Content Marketing

Should I Be Syndicating My Content On Other Platforms?

If you’re writing for a blog, guide or webpage, you need that content to actually reach people. But how can you be sure you’re still reaping the SEO benefits of republishing your high-quality content elsewhere?

20th April, 2017 | by Hayden Harrison
Technical SEO

How Does User Intent Change Between Desktop And Mobile?

Users search differently on desktop from how they do on mobile devices. But what are people looking for on each platform, and what is the best way for SEO practitioners to optimise accordingly?

28th December, 2016 | by Alex Wisgard
Content Marketing

Why You Should Share Your Content By Email

As one of the largest mediums in the world, email is still one of the best ways to share your brand’s content. If it isn’t already, you should make this part of your marketing campaign. Here’s why.

16th December, 2016 | by Nick Gomez
Man sits outside pink building with an old war cannon Social Media

Why You Need Facebook Local Ad Targeting In Your Marketing Artillery, And Fast

No matter how much you know about Facebook advertising, it’s not a patch on what it knows about you. In the right hands it is a powerful marketing tool, and it’s one that every business needs to be aware of.

3rd December, 2016 | by Beatrix Allen
mobile phone Technical SEO

Should You Be Thinking Mobile First For Your Business?

Mobile search is very different to desktop search. Most of us already know that mobile internet usage is huge. But is it huge enough to warrant becoming our primary concern in SEO and online marketing campaigns?

22nd November, 2016 | by Aidan Milan
Content Marketing

How To Improve Your Email Marketing For Better Conversions & Engagement

Because email marketing allows businesses to market to an audience who are already interested in your brand. Here are 5 email marketing tips to improve your conversion rates and get great ROI.

17th November, 2016 | by Nick Gomez
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  • Newer Posts
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    • 4th November, 2019

      Subdomains vs ccTLDs: Which domain strategy is best for international expansion?

    • A comprehensive guide on how to optimise Shopify websites for SEO 8th February, 2021

      SEO For Shopify: Our Guide to Optimising Shopify Websites

    • 17th September, 2018

      How To Identify Spammy Links And What To Do About Them

    • A collection of antique toy cars 17th June, 2019

      Why Is A Boost In Organic Traffic Not Increasing Sales?

    SEO For Experts Glossary

    Our search engine optimisation and inbound marketing in-depth glossary.

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    Meet The Authors
    Oliver Stainforth
    Head of Content

    Go Up’s resident David Attenborough enthusiast, I’m an SEO strategist with a journalism background and a keen eye for quality content.

    Seetal Rihal
    Senior Content Editor

    I love writing the weird stuff, finding new angles & ideas. Typically seen wearing classic band tees and glasses, often at festivals.

    Alex Wisgard
    Senior Content Editor

    Writer, content and social media planner, journalist, and general SEO person. Enjoys words, music, and most combinations of both.

    Laura Heffernan
    Content Editor

    Content writer with an entertainment journalism background. A big fan of podcasts, pop culture, and contemporary literature.

    Matthew Finn
    Content Editor

    Football fanatic, fan of alliteration. Likes to spend his free time keeping fit, gaming and exploring new places.

    Brianna Henderson
    Content Executive

    Creative writer with a copywriting background. Bookworm, writer of children’s fiction. Likes running, watching New Girl and collecting pins.

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