Our crafty content team crafted captivating, thought-provoking pieces that not only answered users’ frequently asked questions but also explored industry-wide topics. By honing in on specific informational keywords, we unleashed a variety of user journeys across the site, engaging visitors at every turn.
With meticulous precision, Go Up mapped keywords to infuse each landing page with genuine, unique value. We avoided keyword cannibalisation by developing keyword clusters for each page and optimising and rewriting content accordingly. The result? A clear differentiation between pages, enabling them to reach their full ranking potential and delivering a seamless user experience.
Revolutionary Insights Hub:
Recognising the untapped potential of longer-tailed informational queries, we devised a hyper-specific, data-driven content hub. Our keyword-focused informational content propelled Inpay to the first page for queries like international bank transfer charges (position 4), international bank transfer fees (position 4), how long do international bank transfers take (position 1), and cross-border payment solution (position 5). These pages continue to drive record amounts of traffic toward the website.
Our technical wizards and UX&UI teams left no stone unturned, optimising the site for impeccable user experiences and seamless crawling by search engines. From essential additions like sitemaps and robots.txt files to cutting-edge core web vitals optimisation and structured data implementation, we fine-tuned Inpay’s digital infrastructure for ultimate performance.
Harnessing the power of PR, we positioned Inpay as an esteemed authority in the realm of cross-border payment solutions. By showcasing their groundbreaking work through authentic features in top publications, we solidified Inpay’s online presence and earned Google’s recognition, which translated into higher rankings.