Search intent strategy
Researched how businesses and consumers searched around international payments, then mapped those searches into clear keyword clusters based on intent.
Inpay
61% growth in organic traffic in 12 months, with position #1 rankings across international payments searches
The brief
Expand InPay’s international search presence
Inpay is a global cross-border payments provider. They wanted to substantially increase their visibility for valuable international payment searches and build a stronger organic presence around the topics most closely connected to their services.
Our goal was to create a search-led structure capable of capturing both commercial and informational demand, while strengthening Inpay’s authority in a highly competitive financial market.
61%organic traffic growth in 12 months
#1for priority international payment searches
50%+increase in sessions
The work
How we did it
Landing-page optimisation
Assigned distinct keyword themes to priority landing pages and rewrote content to give each page a clear purpose, reducing cannibalisation and improving their individual ranking potential.
Build the Insights hub
Created a highly targeted informational content hub around longer-tail payment queries, answering common questions while bringing relevant users into the site earlier in their search.
Technical foundations
Improved crawlability and technical performance through work including XML sitemaps, robots.txt, Core Web Vitals and structured data.
Ongoing SEO
Continually refined landing pages, content and technical elements as ranking and traffic data revealed new opportunities for growth.
Online PR & link building
Positioned Inpay as an expert in cross-border payments through online PR, securing authoritative editorial coverage and backlinks to strengthen the site’s wider search authority.
The results
See the results
61% growth in organic traffic in 12 months, with position #1 rankings across international payments searches
Organic traffic
Search rankings
#1 for “how long do international bank transfers take”
Inpay reached position #1 for one of the campaign’s important informational searches.
61% growth in organic traffic
Organic traffic increased by 61% within 12 months.
#4 for “international bank transfer charges”
Inpay reached position #4 for “international bank transfer charges”.
#4 for “international bank transfer fees”
The site also reached position #4 for “international bank transfer fees”.
#5 for “cross-border payment solution”
Inpay reached position #5 for a highly relevant commercial search closely aligned with its core offering.
50%+ growth in sessions
Overall session volume increased by more than 50% during the campaign period.
+224% estimated organic traffic
Across the Xero invoicing window and the following year, Ahrefs estimated monthly organic traffic rose from 1,568 at the nearest starting reading to a high of 5,077. This wider sitewide comparison is separate from the original 12-month campaign result.
+499% top-ten keyword rankings
Ahrefs counted 67 keywords in positions 1–10 at the starting reading and 401 at the high within twelve months of the final invoice.
Go Up is a leading SEO Agency in London. If you’d like to get a quote, please get in touch. We’d love to hear from you.
Testimonials
"Go Up improved our Google Search Engine visibility for competitive keywords, resulting in an increase in enquiries and sales. Their SEO service offers a mix of research, technical knowhow, UX, content marketing and online PR. A brilliant agency and highly recommended."
Recruitment Director
"We have worked with several different SEO agencies the last few years, and all have found that our product has a rather challenging-to-communicate value proposition, but Go Up has stood head and shoulders above the others. Besides being a pleasure to work with, they have delivered to their promises and provided much greater value than any of the others. I have zero hesitation recommending them"
VP Business Development
"Our partnership with Go Up was a long and successful one. Working with a like-minded, sustainable business was important to both of us, and the astronomic results of the campaign only reinforced the positive impact the agency made"
Head of Marketing & Bids
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