SEO roadmap
Carried out a series of initial SEO audits to identify the issues limiting organic performance and build a prioritised roadmap for growth.
No.1 Living
143% year-on-year growth in organic sessions, with onsite content generating 55% of YTD direct revenue
The brief
Take No.1 Living from a small base to growth
No.1 Living produces healthy drinks rich in live cultures and antioxidants. When they approached Go Up, the goal was to strengthen organic performance and ultimately increase sales through search.
The site already had a strong backlink profile, but its content footprint was limited. Of 127 URLs identified in our crawl, only 42 were valid for indexing.
11,250%more estimated monthly organic traffic
3,586.7%more top-ten organic rankings
143%increase in organic sessions YoY
155% increase in organic sessions MoM55% of YTD direct revenue generated by onsite content
“Thanks for all your ongoing work with No.1 Living – it’s been great speaking every other Friday and working so calmly and efficiently with Go Up! Here’s to seeing No.1 Living climb up the rankings…”
Fiona Calcutt, Marketing Manager
The work
How we did it
Technical foundations
Identified and resolved high, medium and lower-priority technical issues to create a stronger foundation for organic performance.
Product and collection optimisation
Optimised core product and collection pages through wireframing, metadata, on-page copy and improvements to page templates.
New search opportunities
Identified priority landing pages that needed strengthening and new landing-page opportunities capable of expanding No.1 Living’s search visibility.
Evergreen content
Built an evergreen content strategy designed to grow topical authority, brand awareness and top-of-funnel organic traffic.
Online PR & link building
Ran an ongoing link-building programme alongside the onsite campaign to strengthen authority and support priority pages.
The results
See the results
143% year-on-year growth in organic sessions, with onsite content generating 55% of YTD direct revenue
Organic traffic
Search rankings
11,250% more estimated monthly organic traffic
Ahrefs estimated organic traffic rose from 48 at the start of the measured period to 5,448 at its end. This chart covers a different period and metric from the organic sessions result below.
3,586.7% more top-ten organic rankings
Keywords in positions 1–10 rose from 15 to 553. Within that total, positions 1–3 grew from 9 to 182 (+1,922.2%), while positions 4–10 grew from 6 to 371 (+6,083.3%).
143% organic growth YoY
Following the initial optimisations, No.1 Living generated 2,272 organic sessions, representing growth of 143% year-on-year and 155% month-on-month.
#1 for “kombucha shots”
The keyword moved from position 5 to position 1.
Position 40 to 7 for “water kefir”
One of the campaign’s priority terms climbed 33 positions.
Featured snippet visibility
“Kombucha and immune system” moved from not ranking to securing a featured snippet.
4,130 Google Discover clicks
Onsite content began appearing in Google Discover and generated 4,130 organic clicks.
55% of YTD direct revenue
The onsite content generated 55% of year-to-date direct revenue during the period covered by the case study.
Go Up is a leading SEO Agency in London. If you’d like to get a quote, please get in touch. We’d love to hear from you.
Testimonials
"Thanks for all your ongoing work with No.1 Living - it’s been great speaking every other Friday and working so calmly and efficiently with Go Up! Here’s to seeing No.1 Living climb up the rankings…"
Marketing Manager
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