Migration recovery
Audited the site after its migration, identifying issues including indexing problems, 404s and broken backlinks that were restricting organic performance.
Bywaters
233% growth in search visibility and 77% more organic traffic in 12 months
The brief
Rebuild Bywaters’ search visibility
Bywaters is a sustainable waste management and recycling company serving businesses across the UK.
A recent website migration had damaged its search visibility. Only 90 ranking keywords remained within positions 1–50, while the average ranking position had fallen to 60.
Our goal was to recover and then substantially improve organic visibility, strengthen the website’s authority and turn increased search traffic into customer conversions.
233%increase in search visibility
77%growth in organic traffic
1,000+ranking keywords
178.5% more top-ten organic rankings532.5% more non-branded organic traffic
“Our partnership with Go Up was a long and successful one. Working with a like-minded, sustainable business was important to both of us, and the astronomic results of the campaign only reinforced the positive impact the agency made”
Ben Beagley, Head of Marketing & Bids
The work
How we did it
Search-led site architecture
Restructured content into clearer topic and service silos, creating stronger focal points around the areas of the business Bywaters most needed to rank for.
Technical foundations
Optimised metadata, headings, canonical tags, robots.txt, sitemaps, internal linking, structured data and Core Web Vitals to create a stronger technical foundation.
Content strategy
Combined content pruning and consolidation with new long-form content, service-page copy, FAQs and thought leadership designed around valuable search intent.
Ongoing SEO
Continually monitored technical health, rankings and new opportunities while refining content and priority areas of the site throughout the campaign.
Online PR & link building
Built authority through online PR and strategic link acquisition, targeting high-authority and relevant publications to help close the backlink gap with established competitors.
The results
See the results
233% growth in search visibility and 77% more organic traffic in 12 months
Search rankings
Organic traffic
233% growth in search visibility
Overall SERP visibility increased by 233%.
More than 1,000 ranking keywords
Bywaters grew from around 300 ranking keywords to more than 1,000.
77% growth in organic traffic
Organic traffic increased by 77% over 12 months, exceeding the campaign’s original 50% growth target.
More customer conversions
Monthly user conversions increased alongside organic traffic despite significant disruption to the wider market.
178.5% more top-ten organic rankings
The number of keywords in positions 1–10 rose from 93 to 259 across the period shown.
532.5% more non-branded organic traffic
The chart’s non-branded traffic measure rose from 83 to 525 across the same period.
Go Up is a leading SEO Agency in London. If you’d like to get a quote, please get in touch. We’d love to hear from you.
Testimonials
"Our partnership with Go Up was a long and successful one. Working with a like-minded, sustainable business was important to both of us, and the astronomic results of the campaign only reinforced the positive impact the agency made"
Head of Marketing & Bids
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Let’s start planning your project.
If you are interested in hearing about our services and what we can do to help your business, we would love to hear from you.