Full Pin descriptions
Your pins should have full descriptions with as much relevant information as possible. The most important information, such as the name or title of the item/place/product should be the first thing the potential pinners read. Give a good description with keywords including how the item might be used or beneficial.
Pin data is pulled from descriptions or meta tags
Use metatags on the images on your main site. This will inform the pin description when it is pinned to Pinterest.
Create Rich Pins
Meta tags can be used to create Rich Pins. These broadly categorised pins come in five varieties:
Rich pins are built into the code/HTML of your website at rel=”nofollow” oEmbedded endpoint – one of the formats for adding embedded content such as photos or videos to a link when posted to another site. Such as when an image from an article appears when you post the URL to the post to Facebook. You can also use Schema or Open graph meta tags.
Rich pins require different key information
Product: Pricing, Availability, Where to buy (link).
Article: Headline, Byline, Author.
Place: Map, Address, Phone Number.
Movie: Ratings, Cast, Reviews.
Recipe: Ingredients, Cooking Times, Serving Sizes.
Links to Product Pages
In each of your pins you should include a link to your product page every time. There is an automatic ‘no follow’ for pins, but while you aren’t getting link juice, you will be getting people to your page which can lead to browsing and sales.
Include Prices to get clicks
30% of the pins on Pinterest that are repinned include a price. Frequent users of Pinterest seem to be using the site not only to collect ideas and interesting images, but they are using it to shop. Make pinning interesting and easy for users by giving them all the information about a pin from the start. If someone sees a shirt they like on pinterest, they will likely want to know how much it is and where they can buy it.
Include Alt Tags
Increase your pins’ searchability by adding useful Alt Tags. Additionally, when uploading images for your own pins, ensure that the upload name is not just the image number but includes the name/description of the image. i.e. ‘warwick_castle_night’.
Create pin links for your images
You can add links to your other social media sites, creating a small pin icon that links back to your Pinterest page.