In e-shopping, Pinterest and Instagram are fantastic selling tools which can help you speed up every element of the buying cycle straight to purchase. If your product has a visual appeal, you need to be on these platforms.
Service providers are likely to need targeted Facebook ads in order to convert via social media. Ads targeted to finely-tuned audiences can be conversional, though while Twitter ads can also have conversional value, the targeting options are less refined.
After a purchase has been made, ensure there is a call to action that encourages the customer to follow or like your social channels.
Target customers on Facebook that have already bought from you to encourage them to come back. If you sell a product that needs to be replaced at certain points throughout the year, such as deodorant, target ads at customers at the approximate time that they may have run out.
If a customer hasn’t bought from your online shop in a month, post ads that are only visible to them, offering discounts on the products that they have been known to buy.
With visual platforms like Pinterest and Instagram, make sure your images match your brand’s aesthetic, and ensure that you post regularly. If the customer follows you, this will keep them hooked on your images and presence—they must like you or they wouldn’t have bought from you – and make them more likely to purchase from you again.
On Twitter, make sure you are posting about more than just your brand. This keeps your feed interesting to your audience and helps to avoid unfollows. Then when you have a deal or a new product to offer, they will be more likely to take notice.