Web design pulls together people from different areas of expertise. You’ll know the ins and outs of your industry intimately and be able to provide insights the design team couldn’t possibly possess.
Equally, you’ll be working with a group of designers who, through many projects, have learned the most effective ways of communicating information online and who will have developed a reliable instinct of what works and what might not.
Developers bring another layer of experience and are incredibly resourceful, advising on website functionality and cautioning against out-dated approaches.
The result is that web design is always a dynamic process – with original plans requiring adaptation to fit experience and technical scope.
In short, a website project almost never ends up exactly how it was planned – but if you’re working with a good team and know how to communicate effectively, it will turn out better.
To achieve this it’s crucial that a) no one makes any assumptions, and b) everyone tries to understand the limitations and motivations behind decisions.
The one magic word we encourage our clients to use here is: WHY?
Asking “why” not only helps you better understand the creative and technical decisions that inform your website design, but it also cultivates an atmosphere of open communication and consultation between you and your team:
Oh, so you’ve decided to go against inserting icons in the mobile menu. Why?
Well, we’ve realised that though quirky, icons are difficult to style for a number of screen widths and for some users might actually negatively influence the browser’s experience. Getting this entirely right will take a lot of development time and we’d much rather use that to test and refine your contact forms.