CASE STUDY

Taylor & Hart

Delivering a strategic link acquisition campaign to support organic growth.

See Case Study
Taylor & Hart

KEY RESULTS

41%
increase year-on-year in total number of ranking keywords
48%
increase in organic search traffic by the eighth month
NICE WORDS

“Go Up have been a valuable partner to our marketing team, offering a mixture of extensive SEO support and traditional PR. Although they joined us in the beginning of 2020, they passed the stress test of a global pandemic maintaining their usual skill and vigour.”

Teya Vasileva, PR & Outreach Manager

THE CHALLENGE

01

Taylor & Hart approached Go Up looking for a link building campaign to support their own internal marketing strategy. While Taylor & Hart already had a healthy amount of existing visibility for key search terms within the jewellery sector, the goal was to:

  • Increase that visibility further
  • Support the brand’s ambition for future growth
  • Challenge market-leading competitors such as Ernest & Jones, HSamuel, Beaverbrooks and Tiffany for the most valuable search estate.

Given that each of these brands have a combined legacy of hundreds of years of trading, Taylor & Hart cannot compete on a brand history level. However, we could compete on a strategic link acquisition basis in order to convince search engines of Taylor & Hart’s significant – and increasing – reputation within the industry.

THE SOLUTION

02

We executed a tailored content and link acquisition strategy that aimed to build authoritative and topic-relevant links from a range of wedding blogs, lifestyle publications and news websites.

We focused these links around a handful of key pages, some of which Taylor & Hart had identified as priority areas, others which we had identified as having the most potential for rapid growth in visibility.

THE RESULTS

03

Since launching our organic link building campaign for Taylor & Hart, the website has enjoyed a significant upturn in visibility. The total number of keywords that the website is ranking for has increased by 41% year-on-year, while the number of keywords ranking on the 1st page of results have increased by 48%.

At the time of writing (June 2020), the website also currently occupies 33 featured snippet positions in search results, including snippets for queries that have search volumes of more than 1,000 a month.

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