The designerglasses.co.uk website is the UK’s oldest online designer glasses store. They supply their customers with an amazing range of designer glasses at the most competitive prices, backed by exceptional levels of service.
- Increase non-branded organic traffic
- Revert rankings back to pre-Medic levels (July 2018)
- Increase brand visibility on SERP layout
Designerglasses.co.uk came to Go Up to restore their organic keyword rankings as they had been heavily impacted by Google’s core “Medic” and “YMYL” updates in August 2018.
To help designerglasses.co.uk reclaim their rankings and lost organic traffic, a solution was required that would:
- Regain the site’s trustworthiness,
- Improve the overall quality of the content on the site.
The designerglasses.co.uk website sold over 30 designer glasses brands, alongside 1000s products. The content across the brand pages was considered low quality and the product pages were heavily reliant on keyword stuffing. In addition to this, the metadata for all the brand and product pages signalled missed opportunity.
We believed that the lack of informational content and unoptimised metadata on the site was a key reason why designerglasses.co.uk had become a victim of the “Medic” and “YMYL” updates.
1. Optimising the brand pages with informational content and FAQs curated by keyword research:
2. Marking up the brand pages with relevant schema to ensure search engines understood the purpose of the content, as well as enabling rich SERP results:
3. Optimising the metadata for all of the products and brand pages in a phase by phase approach:
4. Creating an onsite blog content plan driven by keyword research to ensure that the site is part of relevant, traffic-driving discussions.
5. Creating concepts for high-quality backlinks to point towards key areas on the site.
The designerglasses.co.uk website had its keywords restored to pre-Medic levels within 3 months of the campaign start date. The site also enjoyed an all-time high year-on-year increase of 300% in organic traffic and most importantly, recorded a 700% increase in sales.
Organic rankings snapshot:
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