282% increase in conversions year-on-year
“We have worked with several different SEO agencies the last few years, and all have found that our product has a rather challenging-to-communicate value proposition, but Go Up has stood head and shoulders above the others. Besides being a pleasure to work with, they have delivered to their promises and provided much greater value than any of the others. I have zero hesitation recommending them”
EASA came to Go Up looking for a way to explain their core services in a more accessible way, making the brand more user and SEO-friendly. The key issues at the start of the project were:
Consolidating and redirecting several pages into one “super-page” to outline the company’s Excel to web app service which is a key focus of their business.
Improving how content is organised on the site to create a clear hierarchy of content, improving user navigation and enhancing indexability.
The content was improved to define the clients business in a way which made it much easier for new users to understand and navigate. Due to the seemingly-complex nature of EASA’s services, our priority was to come to an understanding of what they do, and how to explain this in simple terms.
The addition of new design elements including icons and CTAs created a new look to the site and improved the user journey.
Establishing regular communication with the client from the start of the campaign was a key aspect that contributed to the success of the campaign. Due to the complex nature of EASA’s business, it was essential we communicated regularly to ensure the content was accurate.
A good SEO campaign should always meet the client’s needs, and we worked closely with EASA to ensure that we always had their goals in mind. This is reflected in the conversion rate results which are a critical part of how EASA measure the success of the campaign.
Since working with Go Up, EASA has seen some impressive results, especially when it comes to qualified website traffic. This
increase in traffic resulted in a greater number of high-quality
leads that the company wasn’t able to generate before.
Let’s start planning your project.
If you are interested in hearing about our services and what we can do to help your business, we would love to hear from you.