Migration planning
Mapped existing URLs and implemented redirects to ensure valuable pages and their organic equity were carried safely into the new website.
Petainer
200% growth in organic traffic to key transactional pages within three months
The brief
Bring sustainable packaging into view
Petainer is a sustainability-led manufacturer producing circular packaging products designed to be collected, reused or recycled.
Ahead of a major website migration, Petainer wanted to improve the structure and usability of the site while increasing organic enquiries and conversions.
The site needed to migrate without losing valuable existing visibility and create a stronger search-led structure for future growth.
200%increase in organic traffic within three months
80%improvement in page visibility
Page onePriority keywords reaching page one for the first time
The work
How we did it
Search-led URL architecture
Created new URL structures around clear product and content silos, giving both users and search engines a better understanding of Petainer’s different product categories.
Navigation and UX
Simplified the site navigation and introduced a clearer mega menu, making individual products easier to discover and improving navigation through the website.
Priority-page optimisation
Optimised important search landing pages ahead of launch, including recommendations around heading structures and natural keyword targeting.
Ongoing SEO
Continued refining priority pages and providing SEO consultancy after migration to help the new site build on its stronger foundations.
The results
See the results
200% growth in organic traffic to key transactional pages within three months
Organic traffic
Search rankings
200% more organic traffic to priority pages
Within three months, organic traffic increased by 200% both to key transactional pages and to the homepage.
Page-one visibility for the first time
Important terms including “plastic preforms” reached the first page of Google for the first time.
Position 70 → #2
One priority search term climbed from position 70 to position #2.
Page 10 → page 2
Another important search term moved from page ten to page two.
228% rise in estimated organic traffic
Ahrefs estimated 895 monthly organic visits when invoiced work began and a high of 2,936 within 12 months of the final invoice.
754% more top-ten rankings
Ahrefs recorded 155 organic keywords in positions 1–10 at the start and a high of 1,323 within that same follow-on window.
The sitewide Ahrefs comparison covers a longer period than the three-month priority-page results above. The graphs illustrate the trend; their start and high figures are Ahrefs readings.
Go Up is a leading SEO Agency in London. If you’d like to get a quote, please get in touch. We’d love to hear from you.
Testimonials
"We recommend Go Up as a committed, motivated and effective search marketing agency. We have seen a considerable increase in organic traffic since the outset of the campaign. This has resulted in a significant increase in enquiries and sales."
Director
"We chose Go Up as our SEO agency for a simple reason: they feature at the top of search results when you’re googling London SEO agencies! They have backed this up by becoming a key partner for us and have delivered excellent results that have surpassed our own expectations – our number of organic visitors has grown by 219% since we started working with them. Great ability to combine an on-point strategy with quality service, we consider them to be a key part of the team."
Chief Operating Officer
"Phenomenal progress… It’s very exciting to see SEO become such an integral part of our marketing mix"
Co-founder & CMO
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