CASE STUDY

Petainer

Migration management that spotlighted high performance keyword rankings and improved homepage traffic

See Case Study
Petainer

KEY RESULTS

200%
increase in organic traffic
80%
increase in page visibility

THE CHALLENGE

01

Pre-migration, Petainer approached Go Up in order to solve a number of problems across their website and to supercharge enquiries, with the end goal to improve conversions through organic search. Petainer is a sustainably-led manufacturing company that produces circular products that can be collected, reused or recycled by manufacturers – such as beer kegs.

THE SOLUTION

02

Design, development and SEO teams worked together to craft a unique campaign that focused on increasing organic leads to sales enquiries.

By de-cluttering and creating a new navigation system and creating a mega menu with imagery for each product category, user journey was significantly improved across the site and user experience was enhanced.

Pre-migration, Go Up ensured that existing pages that needed to remain on the site were carried over via query redirect mapping. Meanwhile, new URL structures were created to aid content siloing, and to make sure that they were conveying the correct message to both users and search engines, and as a form of natural keyword targeting. Post-migration goals inspired pre-migration actions by making sure that core search pages were optimised and remained prominent when the site launched, for example by providing recommendations on header tags and on-going consultancy.

THE RESULTS

03

Just three months after the migration fixes and site changes, Petainer experienced a 200% increase in organic traffic to key transactional pages.

  • Several key search terms, such as plastic preforms, gained page 1 visibility for the first time
  • Further key search terms experienced sizeable visibility gains with jumps from position 70 to position 2 and page 10 to page 2
  • In first three months, the Petainer website experienced a 200% increase in organic traffic to homepage

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