Client:

Snapdragon

Luxury Event & Wedding Designers
“In just a short time Go Up has increased our year on year organic traffic by 111% and built a stunning website that we are delighted with. We are very happy with this highly promising start to the campaign and recommend them on this basis.”
Julia Dowling, MD
  • By the time the site had been live for 3-months, organic traffic was 111% higher than during the same time the year before.

The client

Snapdragon is a luxury wedding and event design company, based in London but catering to the world.

The brief

Snapdragon came to Go Up wanting both a new website and to improve their presence in organic search.

The campaign

Start date: February 2016 – present
New site launch: 22 July 2016

As we were also building a new site for Snapdragon, our technical SEO team began by compiling recommendations for an optimised site structure with clear keyword focus points. This informed the site design.

Whilst the site was in the design and build phase our content team started work on SEO copywriting.

The site was finalised and launched mid-July 2016. Our content and technical SEO teams continued to work on the site, improving topic authority and building high quality links to the site.

The results

Since the launch of the newly optimised site key pages have improved considerably in search rankings over the ensuing 5-6 months.

By the time the site had been live for 3-months, organic traffic was 111% higher than during the same time the year before.

Keyword Search Volume Position Aug 2016 Position Sep 2016 Position Nov 2016
luxury wedding planner 250 18 18 4
party planner london 240 27 22 10
luxury party planners 90 8 8 3
luxury parties 40 6 5 2
luxury event planning 35 10 14 5
luxury event planners 35 9 10 5
luxury wedding planners 30 19 17 4
luxury childrens parties 20 9 8 2
    *The rankings listed above are based on national visibility at the time. Rankings are taken on a selected date during the month indicated, usually at either the start or the end of the month. These figures are meant to provide an indication of improvements in search visibility. Different locations and different days within the month may show slightly different rankings.