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    Snapdragon

    111% increase in organic search traffic

    Campaign highlights
    Case study Snapdragon London

    Overview

    The client

    Snapdragon is a luxury wedding and event design company, based in London but catering to the world.

    The brief

    Snapdragon came to Go Up wanting both a new website and to improve their presence in organic search.


    The Campaign

    Start date: February 2016 – present
    New site launch: 22 July 2016

    As we were also building a new site for Snapdragon, our technical SEO team began by compiling recommendations for an optimised site structure with clear keyword focus points. This informed the site design.

    Whilst the site was in the design and build phase our content team started work on SEO copywriting.

    The site was finalised and launched mid-July 2016. Our content and technical SEO teams continued to work on the site, improving topic authority and building high quality links to the site.


    The Results

    Since the launch of the newly optimised site key pages have improved considerably in search rankings over the ensuing 5-6 months.

    Snapdragon graph

    By the time the site had been live for 3-months, organic traffic was 111% higher than during the same time the year before.

    KeywordSearch VolumePosition Aug 2016Position Sep 2016Position Nov 2016
    luxury wedding planner25018184
    party planner london240272210
    luxury party planners90883
    luxury parties40652
    luxury event planning3510145
    luxury event planners359105
    luxury wedding planners3019174
    luxury childrens parties20982

    *The rankings listed above are based on national visibility at the time. Rankings are taken on a selected date during the month indicated, usually at either the start or the end of the month. These figures are meant to provide an indication of improvements in search visibility. Different locations and different days within the month may show slightly different rankings.

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    Testimonials

    "In just a short time Go Up has increased our year on year organic traffic by 111% and built a stunning website that we are delighted with. We are very happy with this highly promising start to the campaign and recommend them on this basis."

    Julia Dowling

    Managing Director

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