Coverage that carries the story.
We give brands a reason to be in the conversation. Our PR campaigns stand alone and give extra reach to our SEO campaigns and AI SEO campaigns. Here’s where the stories landed, from national headlines to the specialist titles buyers trust.
Choose a story.
Pick a client. See the angle we took, the publications that ran it and the results recorded in our coverage trackers. Every featured article links to the original.
Lawhive
We put Lawhive’s lawyers into the stories people were already talking about. From TV licence rules to workers’ rights and property questions, journalists called on them to make the law clear. That earned 402 recorded press placements, with coverage spanning Metro, The Independent, The Guardian and specialist legal titles.
TV fans could be fined £1,000 for watching massive Netflix show
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Starmer bids to end Tory ‘scorched earth’ industrial relations approach
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The SunThe MirrorCity A.M.Solicitors JournalThe GuardianExpress
Setfords
A Microsoft deal, the NatWest fallout, bank accounts closed by AI: these are the stories where a lawyer’s view changes the conversation. We brought Setfords’ specialists into national and international reporting, earning 74 recorded placements across outlets including Reuters, The Telegraph, The Guardian and legal industry press.
UK’s handling of Microsoft deal sows doubts over post-Brexit direction
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Dame Alison Rose was a ‘great leader’ forced out by politics, says NatWest chairman
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The GuardianThe IndependentDaily MailCity A.M.The TimesExpress
Bondford
When the currency markets moved, Bondford had a sharp view ready. We connected its analysts with journalists covering interest rates, the dollar, sterling and the decisions moving global markets. The result was 54 recorded placements, including Reuters, The Telegraph, City A.M. and specialist foreign exchange titles.
Rupee to weaken after “rare” positive news for dollar from US jobs report
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Donald Trump says Fed chief Jerome Powell could be sacked for fraud
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City A.M.BenzingaBusiness RecorderGB NewsThe IndependentPound Sterling Live
Trade Nation
Financial news can be intimidating. We helped Trade Nation cut through it, putting its experts into conversations about inflation, investing and the people behind the markets. More than 200 recorded placements took the brand from Forbes Advisor and City A.M. to The Times and national news.
Workbooks
Workbooks had more to say than ‘we make CRM software’. We took its product developments, customer insight and leadership views into the technology press, earning 61 recorded placements. TechRadar, Computer Weekly and CRM Buyer all helped put the brand in front of people comparing CRM platforms and following the shift towards AI.
Best small business CRM
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Darktrace, Workbooks and Kyndryl cut ribbon on managed service options | Microscope
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CRM BuyerBusiness ReporterCX TodayDestination CRMBetaNewsBusiness Matters
Oleeo
The workplace keeps changing, and Oleeo’s experts had something useful to say about it. We put their views on hiring, careers and AI into the stories people were reading, from Stylist’s ‘glass floor’ debate to national news and specialist recruitment coverage. The tracker records 264 placements.
Why women need to beware the “glass floor” when entering the workplace
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How you can cash in by joining chimney sweep business as trade being revived
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The MirrorThe ExpressAI JournalThe TimesBusiness MattersWorkplace Journal
ThruDark
ThruDark’s special forces roots give its outerwear a story few brands can tell. We took that story, its technical detail and its founders’ credibility to editors across style and outdoor media. Esquire, ELLE, Vogue and Men’s Health were among the publications to cover the brand.
Spring Showers Have Started, so Here Are the Best Waterproof Jackets for Men
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Independent Designers Are The Real Winners Of The Paris Olympics
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VogueMen's HealthRobb ReportFashionNetworkAdvntureThe Independent
Butternut Box
Dog owners want answers, not another sales pitch. We made Butternut Box’s pet expertise useful to editors, whether the story was animal behaviour, seasonal care or choosing the right food. That approach earned 229 recorded placements, including Countryfile, New York Magazine and national lifestyle titles.
Can cats and dogs become friends? The answer may surprise you
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The Best Dog Carriers, According to Owners and Veterinarians
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The Pioneer WomanCountry LivingHELLO!The SunThe MirrorThe Express
Fuel Hub
How much protein do you actually need? Fuel Hub’s experts could give journalists a straight answer. We brought their nutrition knowledge into health, food and lifestyle reporting, helping the brand earn 96 recorded placements across publications including The Independent, Forbes and the Evening Standard.
This is how much protein you need each day, according to a nutritionist
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Meet The San Diego Chef Taking Food Waste Off The Menu
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Evening StandardThe MirroriNewsExpressDaily MailCountry & Town House
Ocean Earth Chefs
A private chef knows the small details that make a meal better. We turned Ocean Earth Chefs’ kitchen knowledge into stories readers could try at home, from choosing cooking oils to perfecting an omelette. The campaign earned 86 recorded placements, including HuffPost, The Mirror and The Express.
A Private Chef Has Revealed Which Cooking Oils Are Healthiest
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Chefs all agree on a vital step to perfect omelettes
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The ExpressDaily RecordLiving360Speciality FoodCountry & Town HouseACREW
Tyler Ellis
Tyler Ellis belongs in the fashion stories its customers follow. We put the designer and her handbags into royal style, red carpet and luxury features, while giving Tyler space to tell her own story in Marie Claire. The campaign secured 47 recorded placements, with ELLE and The Hollywood Reporter among the titles.
Exclusive: Princess Beatrice’s Go-To Handbag Designer Shares the “Surreal” Feeling Behind Royals Wearing Her Designs
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All the Celebrity Red Carpet Looks at the Oscars
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The Hollywood ReporterHELLO!Global TravelerForbesThe StandardInStyle
Berganza
A historic jewel is never just an accessory. We helped Berganza explain the people, periods and symbolism behind pieces in the public eye, making its specialists a natural source for royal and fashion stories. The campaign recorded 177 placements, including WWD, HELLO! and InStyle.
Queen Camilla Leans Into Textural Embroidery and Statement Brooch for Royal Maundy Service
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Inside Nicola Peltz’s £6 million jewellery collection
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InStyleGood HousekeepingProfessional JewellerMarie ClaireDaily MailCountry & Town House
Harvey Jones
When people plan a kitchen, they want to know what works as well as what looks good. We put Harvey Jones’ design expertise into the features shaping those decisions: pantries, storage, finishes and the next big kitchen ideas. Coverage landed in ELLE Decor, The Times, Homes & Gardens and more.
22 Organization Ideas for the Perfectly Pinterestable Pantry
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Luxury kitchen trends, from walk-in pantries to Shaker style units
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Homes & GardensIdeal HomeThe ExpressThe SunHouse BeautifulCountry & Town House
925E.com
Royal jewellery gives editors a headline; a good expert gives it meaning. We brought 925E.com into stories about historic pieces, royal style and the clues hidden in a design. That specialist commentary earned 49 recorded placements, including Marie Claire, InStyle and Professional Jeweller.
Jewelry Expert Says Queen Mary Has an “Instinct for Revival” as She Celebrates 2 Sparkling Years on the Danish Throne
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Queen Camilla’s Rarely Seen Emerald Tiara Is a “Deliberate” Message of Support
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Marie ClaireMarie ClaireWWDProfessional JewellerHELLO!Express
Joseph Giles
Joseph Giles makes the details designers obsess over. We put its expertise on hardware, finishes and materials into the interiors conversation, where both specifiers and homeowners would see it. Martha Stewart, House Beautiful and Homes & Gardens were among the titles that featured the brand.
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Sharma Clinic
Beauty trends move fast; good clinical advice should travel just as quickly. We connected Sharma Clinic’s specialists with journalists testing claims about skincare, hair growth and seasonal health. Their expertise reached Marie Claire, The Independent, Healthline and other national and specialist titles.
Ginseng Extract May Be the Answer to Your Hair Growth Woes
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5 physical and mental changes you can see in your body as the cold snap comes
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HealthlineThe SunThe ExpressMirrorDaily MailCountry & Town House
eFlorist
Flowers make a good picture. eFlorist’s experts gave editors the story to go with it, from autumn wreaths to garden trends and gifting ideas. We earned 146 recorded placements by bringing useful floristry advice to Country Living, House Beautiful, Stylist and other lifestyle titles.
Bloom & Wild
Bloom & Wild fits the moments when someone wants to make another person’s day. We got the brand into gift guides, home features and floral stories that readers were already using for inspiration, earning coverage in GQ, the Evening Standard and Country Living.
The best gifts for friends to show them how much you appreciate them
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Best dried flower bouquets brands to shop for the perfect decorations
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Country LivingGood HousekeepingHarper’s BazaarThe SunExpressHELLO!
Go Up
We give our clients a voice in the news, and we do the same for ourselves. Go Up specialists have weighed in on marketing, technology and culture for BBC News, Fox News, The Independent and more. Our tracker records 490 placements, reaching well beyond the marketing trade press.
Abelini
From choosing a wedding ring to decoding a celebrity engagement, jewellery stories need someone who knows the detail. We made Abelini’s expertise part of those conversations, earning 496 recorded placements across GQ, The Independent, Forbes, WWD and other major titles.
Pocket Storage
The question is rarely just ‘where can I put this?’ We helped Pocket Storage answer the bigger home questions: what to keep, how to declutter without regret and which things should never sit in a cold space. That useful advice earned 190 recorded placements, including Good Housekeeping and House Beautiful.
CREATE Fertility
Fertility stories deserve more than a statistic. We helped CREATE Fertility bring clinical expertise and patient experiences into reporting on IVF, male fertility and access to treatment. The coverage gave readers clear information and real voices, from The Independent and Metro to regional news.
The truth about the male biological clock and how men are optimising their sperm count
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I was told it could take me a decade to conceive. Now I have two sons
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MetroThe MirrorMadeForMumsOxford MailNetmumsWorkplace JournalNottingham PostYahoo News
Biscuit Recruitment
From office dress codes to phone anxiety, work stories land because people recognise themselves in them. We gave Biscuit Recruitment a voice in those conversations, placing its hiring insight in Business Insider, iNews, The Sun and specialist workplace press. The tracker records 90 placements.
Pott'd
Pott’d gives people something to make, give and talk about. We brought its at-home pottery kits to the editors building gift guides and craft roundups, while sharing the founder story behind the brand. Coverage included BuzzFeed, the Evening Standard and Prima.
Here Are 105 Of The Best Mother’s Day Gifts To Give
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Best air-dry pottery kits for the at-home sculptor
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PrimaCity A.M.Startups MagazineBusiness ExpressBusiness VisionLondon Daily News
Alesco
Property headlines can make investors wonder what happens next. We put Alesco’s market view into stories on house prices, interest rates and regional development, helping it reach both national readers and the property trade. The Express, Insider Media and News on the Block were among the publications.
Tally Workspace
The way we work is still being rewritten. We helped Tally Workspace join the conversation, from landing a first job to what changing policy means for small businesses. Its views appeared in The Sun, SMEweb and specialist workplace titles, giving the brand a role beyond workspace listings.
How to get your first job during a hiring crisis – from 55% body language rule to the right day to send your application
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Spring Statement: What small businesses need to know | Reaction from experts
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Workplace JournalIFA MagazineFacilitate MagazineCambridge NewsChronicle LiveCornwall Live
Best Student Halls
Finding somewhere to live is only one part of the student money story. We helped Best Student Halls speak to the bigger questions around loans, rent and university life, turning its insight into coverage in iNews, The Telegraph, GB News and regional publications. The campaign recorded 115 placements.
MediWord
A health headline is only useful if readers know what it means for them. We brought MediWord’s clinicians into stories on medicine shortages, symptoms and everyday wellbeing, with coverage in Good Housekeeping, Stylist and The Mirror. Their advice made complicated topics easier to act on.
Why pharmacies across England are experiencing medicine shortages
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I have been doing 100 jumps every day. Here is why doctors approve
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The MirrorHuffPostSWNSThe ExpressLondon NowLondon TVYahoo News
Berkeley Psychiatrists
ADHD myths and mental health headlines can cause real harm when nuance gets lost. We made Berkeley Psychiatrists’ clinicians available for the harder questions, helping Metro, HuffPost, Newsweek and other outlets report with more context. The campaign recorded 41 placements.
‘This is not a parlour debate. People die’: The truth about ADHD myths
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Exclusive: ADHD charity challenges Channel 4 over documentary
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NewsweekThe SunAOLOK!Yahoo UKCambridge NewsWalesOnlineBelfast Live
Airport Taxi Hub
A delayed flight or transport strike leaves travellers asking one thing: what do I do now? We helped Airport Taxi Hub answer that question in national and regional news, from airport disruption to London Tube strikes and passenger rights. Coverage included The Mirror and The Express.
TopReg
TopReg sells private plates, but its motoring knowledge travels further. We got its expert into the driving stories people actually need: winter roads, little-known rules and avoidable mistakes. The campaign recorded 61 placements, including The Mirror, The Express and regional news sites.
Dry Drinker
Low and no alcohol is changing what people put in their glass. We helped Dry Drinker add a knowledgeable voice to that shift, from lower-ABV recommendations in The Guardian to mocktail hosting in Country & Town House and drinks industry coverage.
Armourcoat
What goes on a wall changes how a room looks and feels. We helped Armourcoat’s specialists explain the choices behind low-VOC paint, limewash and decorative finishes, landing coverage in Homes & Gardens, Livingetc and other design titles. The result was a sharper story for a technically rich product.
