Using SEO to increase organic traffic in service pages
“Prior to the start of Go Up’s campaign, AnyVan already had high levels of organic traffic coming to the service pages. However, within eighteen months of campaign commencement, this organic traffic had increased by 225%.”
AnyVan is a leader within its field. In less than a decade it has revolutionised the removals industry across the UK and EU. As an online business it relies heavily on organic traffic.
Go Up commenced the SEO campaign with the aspiration to increase online visibility and improve organic traffic to service pages.
Start date: April 2016 – present
Starting with a comprehensive technical audit, Go Up set about refining the site architecture and proposed a course of action that focused on bolstering topic authority for service pages.
With a clearer site structure and uniquely optimised pages, our team executed a targeted content marketing campaign. This occurred simultaneously with a complementary offsite strategy to boost domain authority.
Measuring the performance of the campaign in six month increments, organic search traffic to service pages increased by 64% in the first six months. This rose to 76% at the twelve month mark. By the eighteenth month, this figure had leapt to 225%.
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